Discover the excitement of The Finnish Long Drink’s Legend of 52 Challenge on Strava! Rooted in Finland’s legendary 1952 long drink tradition, this challenge invites athletes to complete a marathon distance between July 26th and August 11th for a chance to win $26,000. Join the competition, earn a custom digital badge, and celebrate the rich history of the Finnish Long Drink, now thriving in the USA. Dive into the full details and join the community of over 125 million athletes on Strava today!
Join The Finnish Long Drink’s Legend of 52 Challenge on Strava
A Historic Tradition Meets Modern Competition
New York, New York – July 25, 2024 – The Finnish Long Drink, rooted in Finland’s legendary long drinks tradition, proudly announces the Legend of 52 Challenge on Strava, the leading digital community for active people with more than 125 million athletes.
How to Enter
To enter for a chance to win, athletes need to complete a marathon distance of 26.2 miles by running, walking, participating in a virtual run, using a wheelchair, or hiking between July 26th and August 11th on Strava. Each participant who completes the challenge will receive a custom Legend of 52 Strava digital badge and be entered to win a grand prize of $26,000 USD. Additionally, 26 runners-up will each receive a second-place prize of $1,000 USD.
Celebrating a Rich History
The Finnish Long Drink has a rich history dating back to the summer games of 1952, held in Helsinki, Finland. The category of ‘long drinks’ was first created to refresh fans cheering on their country’s athletes. This year, to celebrate the summer games, the award-winning ready-to-drink canned cocktail is hosting its own summer game to refresh fans and athletes across America. This is the largest cash prize The Finnish Long Drink has provided on Strava.
“With the origin of long drinks being tied to the 1952 Summer Games in Helsinki, it was a lot of fun to come up with a unique concept that would reach our existing and new Finnish Long Drink fans across the United States. We’re pleased to launch the Legend of 52 Challenge on Strava and are excited about the weeks ahead and seeing the competition come to life,” says Sakari Manninen, co-founder, The Finnish Long Drink.
The Growing Popularity of The Finnish Long Drink
The Finnish Long Drink has grown exponentially since its launch across the USA, with Finnish co-founders Ere Manner, Sakari Manninen, and Mikael Taipale, along with American entrepreneur Evan Burns. The award-winning canned cocktail is backed by actor Miles Teller, Kygo, The Palm Tree Crew, professional golfers Rickie Fowler and Justin Thomas, and most recently Jay-Z’s Marcy Venture Partners.
How to Participate
To enter the Legend of 52 Challenge, visit Strava. For more information about The Finnish Long Drink, visit thelongdrink.com or follow along on social @longdrink and on YouTube.
About The Finnish Long Drink
The long drink is a top-selling category of alcohol in Finland – a legend now available in America. The roots of long drinks go back to the 1952 Summer Games in Helsinki when the government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve. Now, this legend has been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink.
Discover more at thelongdrink.com.
