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Bourbon Lens Podcast

The Bourbon Lens Podcast features friends Jake Lewellen and Scott Dilley sharing drams, stories, and insights that shape the bourbon and whiskey industry

Bourbon and Whiskey News, Bourbon Lens Podcast

382: Kentucky Peerless Releases Henry Kraver’s Old Reserve 10-Year Bourbon

382: Kentucky Peerless Releases Henry Kraver’s Old Reserve 10-Year Bourbon Read Post »

For the team at Kentucky Peerless Distilling Co., April 22, 2026, wasn’t just another Wednesday. It was the culmination of a ten-year promise. When Corky and Carson Taylor revived the brand in 2013, it was about quality over quantity. They waited for this moment for 10 plus years. This week on the podcast, we are […]

Bourbon and Whiskey News, Bourbon Lens Podcast

381: Bourbon Lens Podcast Tackles Industry Shaking Mergers, Derby Cocktails, and the Future of Whiskey

381: Bourbon Lens Podcast Tackles Industry Shaking Mergers, Derby Cocktails, and the Future of Whiskey Read Post »

LOUISVILLE, Ky. (May 4, 2026) — In a high-octane episode released just in time for the 152nd Kentucky Derby, the Bourbon Lens podcast dives into the massive market shifts and creative innovations currently redefining the spirits industry. Hosts Jake Lewellen and Scott (Bourbon Lens) break down the high-stakes corporate maneuvering involving some of the world’s

Damon and Andrea toasting Kentucky Senator Bourbon
Bourbon and Whiskey News, Bourbon Lens Podcast

380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer

380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer Read Post »

LEXINGTON, KY – Bourbon is more than a spirit in the Bluegrass State; it is a political and cultural currency. Kentucky Senator Bourbon, the award-winning brand co-founded by 2025 Kentucky Bourbon Hall of Fame inductee Damon Thayer and Andre Regard, is proving that heritage doesn’t just belong in textbooks—it belongs in a glass. What began

Bourbon and Whiskey News, Bourbon Lens Podcast

379: Marketing Maverick Steven Grasse Reveals the “Creative Grenades” Shaping the Future of Spirits

379: Marketing Maverick Steven Grasse Reveals the “Creative Grenades” Shaping the Future of Spirits Read Post »

As the spirits industry navigates a volatile landscape of overproduction and shifting consumer habits, branding visionary Steven Grasse—the mind behind Hendrick’s Gin and Sailor Jerry Rum—is sharing a unconventional roadmap for resilience. Grasse, founder of Tamworth Distilling and Quaker City Mercantile, argues that the path to longevity isn’t found in rapid national expansion, but in

Bourbon and Whiskey News, Bourbon Lens Podcast

378: Beyond the Still: How NDPs and Independent Bottlers are Redefining Bourbon Authenticity

378: Beyond the Still: How NDPs and Independent Bottlers are Redefining Bourbon Authenticity Read Post »

LOUISVILLE, KY – The modern whiskey enthusiast is no longer just looking for a label; they are looking for a footprint. As the bourbon market continues its rapid expansion, the roles of Non-Distilling Producers (NDPs) and Independent Bottlers (IBs) have shifted from industry “secrets” to masters of transparency and blending. Historically, sourcing whiskey carried a

Bourbon and Whiskey News, Bourbon Lens Podcast

377: Chicken Cock Whiskey Celebrates 170 Years with Debut of Wheated Kentucky Straight Bourbon

377: Chicken Cock Whiskey Celebrates 170 Years with Debut of Wheated Kentucky Straight Bourbon Read Post »

Will Woodington joins Bourbon Lens Podcast to discuss Chicken Cock Whiskey. Chicken Cock Whiskey, the “Famous Old Brand” established in 1856, recently announced a landmark evolution in its storied history. To kick off its 170th-anniversary celebrations, the brand has officially launched its first-ever Wheated Kentucky Straight Bourbon, a bold departure from its traditional rye-forward roots.

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