The Bourbon Lens Podcast features friends Jake Lewellen and Scott Dilley sharing drams, stories, and insights that shape the bourbon and whiskey industry
LOUISVILLE, Ky. (May 4, 2026) — In a high-octane episode released just in time for the 152nd Kentucky Derby, the Bourbon Lens podcast dives into the massive market shifts and creative innovations currently redefining the spirits industry. Hosts Jake Lewellen and Scott (Bourbon Lens) break down the high-stakes corporate maneuvering involving some of the world’s
380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer Read Post »
LEXINGTON, KY – Bourbon is more than a spirit in the Bluegrass State; it is a political and cultural currency. Kentucky Senator Bourbon, the award-winning brand co-founded by 2025 Kentucky Bourbon Hall of Fame inductee Damon Thayer and Andre Regard, is proving that heritage doesn’t just belong in textbooks—it belongs in a glass. What began
As the spirits industry navigates a volatile landscape of overproduction and shifting consumer habits, branding visionary Steven Grasse—the mind behind Hendrick’s Gin and Sailor Jerry Rum—is sharing a unconventional roadmap for resilience. Grasse, founder of Tamworth Distilling and Quaker City Mercantile, argues that the path to longevity isn’t found in rapid national expansion, but in
LOUISVILLE, KY – The modern whiskey enthusiast is no longer just looking for a label; they are looking for a footprint. As the bourbon market continues its rapid expansion, the roles of Non-Distilling Producers (NDPs) and Independent Bottlers (IBs) have shifted from industry “secrets” to masters of transparency and blending. Historically, sourcing whiskey carried a
Will Woodington joins Bourbon Lens Podcast to discuss Chicken Cock Whiskey. Chicken Cock Whiskey, the “Famous Old Brand” established in 1856, recently announced a landmark evolution in its storied history. To kick off its 170th-anniversary celebrations, the brand has officially launched its first-ever Wheated Kentucky Straight Bourbon, a bold departure from its traditional rye-forward roots.
376: Jack Daniel’s 2026 Aged Series & The Pernod-Brown-Forman Merger Rumors Read Post »
LOUISVILLE, KY (March 25, 2026) — In the latest must-listen episode of the Bourbon Lens Podcast, hosts Jake and Scott dive deep into a “perfect storm” hitting the whiskey world: the highly anticipated return of the Jack Daniel’s Aged Series and industry-shaking rumors of a potential merger between Brown-Forman and Pernod Ricard. While collectors are
