News from around the world of whiskey curated by Scott and Jake.
LOUISVILLE, Ky. (May 4, 2026) — In a high-octane episode released just in time for the 152nd Kentucky Derby, the Bourbon Lens podcast dives into the massive market shifts and creative innovations currently redefining the spirits industry. Hosts Jake Lewellen and Scott (Bourbon Lens) break down the high-stakes corporate maneuvering involving some of the world’s […]
Maker’s Mark and Kelsey Plum Collaborate on Limited-Edition “Yam Jam” Bourbon Read Post »
Maker’s Mark Launches Private Selection with WNBA Star Kelsey Plum. Maker’s Mark has announced a new limited-edition Private Selection bourbon created in collaboration with Kelsey Plum. The release, titled “Yam Jam by Kelsey Plum,” will launch May 7, 2026, at select retailers in Los Angeles ahead of the 2026 WNBA season. The collaboration stems from Plum’s participation
Diageo Releases Rare, 31-Year-Old Stitzel Reserve Bourbon at 163.2 Proof Read Post »
Second Stitzel Reserve Expression Arrives at Insane 163.2 Proof (we thought it was a typo!) and Limited to 176 Bottles. Diageo announced the release of Stitzel Reserve 31-Year-Old Bourbon Whiskey, the second expression in the Stitzel Reserve collection from Stitzel-Weller Distillery. The release became available April 30, 2026, exclusively at the Louisville distillery with a
SHELBYVILLE, KY (April 27, 2026) — Jeptha Creed Distillery, the award-winning, mother-daughter-owned craft distillery, today unveiled its latest agricultural breakthrough: Bruce’s Blue Kentucky Straight Bourbon Whiskey. This release marks the debut of a proprietary heirloom blue corn varietal developed specifically for distillation on the Nethery family farm. A true “Farm to Glass” expression, Bruce’s Blue
The spring 2026 releases include the Old Fashioned Finished Four Grain Bourbon and the Port Cask Finished Four Grain Bourbon. Oaklore Distilling Co., the Charlotte-based distillery that has captured national attention since its 2024 debut, continues its breakout run with the launch of two new expressions in its acclaimed “Story Series.” Both expressions begin with
LAWRENCEBURG, Ky. — Four Roses Distillery, makers of The World’s Best Single Barrel, has announced the second rotation of its highly acclaimed Single Barrel Collection. Starting this month, the distillery will roll out individual bottlings of three of its ten legendary recipes—OESQ, OESF, and OBSK—to retailers nationwide. Aged between 7 and 9 years and bottled
