As the spirits industry navigates a volatile landscape of overproduction and shifting consumer habits, branding visionary Steven Grasse—the mind behind Hendrick’s Gin and Sailor Jerry Rum—is sharing a unconventional roadmap for resilience. Grasse, founder of Tamworth Distilling and Quaker City Mercantile, argues that the path to longevity isn’t found in rapid national expansion, but in […]
Maker’s Mark Doubles Down on Regenerative Flavor with Star Hill Farm 2026 Release Read Post »
Following its award-winning debut, Maker’s Mark has officially announced the second annual release of Star Hill Farm Whisky. As the brand’s first new mash bill in 70 years, the 2026 expression expands its global footprint to Japan and Global Travel Retail while deepening its commitment to regenerative agriculture. Named the World’s Best Wheat Whisky 2026,
FRANKFORT, KY (April 21, 2026) – Buffalo Trace Distillery has officially announced the grand opening of its first permanent dining destination, the John G. Carlisle Cafe. Housed within the historic Elmer T. Lee Clubhouse, the 4,900-square-foot cafe marks a triumphant return to hospitality following the historic floodwaters that impacted the distillery just one year ago.
NEW YORK (April 21, 2026) – On The Rocks™ Bartender Created Cocktails is officially kicking off margarita season by adding two vibrant new expressions to its award-winning portfolio: a limited-edition Passion Fruit Margarita and a permanent Sparkling Watermelon Margarita. Both expressions are crafted with Hornitos® Tequila, ensuring a bar-quality experience in a convenient, ready-to-serve format.
Jack Daniel’s Unveils Ultra-high Proof Small Batch Rye From “Hidden Gem” Barrelhouses Read Post »
LYNCHBURG, Tenn. (April 21, 2026) – The Jack Daniel Distillery has announced the highly anticipated launch of Jack Daniel’s Special Release Small Batch Rye. This ultra-limited offering features five distinct batches of Tennessee Rye Whiskey sourced from three iconic Lynchburg locations: Coy Hill, Boiler Hill, and Fire Brigade Fields. Bottled at barrel proof with intensities
Frey Ranch® Distillery Expands Core Lineup with Farm Strength Uncut Rye Read Post »
FALLON, NV (April 17, 2026) — Frey Ranch® Distillery, a leader in the “farm-to-glass” movement and a certified member of the Estate Whiskey Alliance® (EWA), has announced the permanent addition of Frey Ranch Farm Strength Uncut Rye to its flagship portfolio. Following the massive success of its uncut bourbon counterpart, this 6-year-old cask strength rye
