U.S.-Based Barrel Ownership Platform to Launch Peaky Blinders-Branded Spirits Line in 2026
New York, NY – October 9, 2025 – Barrel Global, the pioneering U.S.-based barrel ownership platform, has partnered with Banijay Rights, the global distribution arm of Banijay Entertainment, to become an Official Spirits Partner of the internationally acclaimed series Peaky Blinders. The collaboration will introduce a Peaky Blinders-branded spirits line, with the first product scheduled for release in early 2026.
The partnership grants Barrel Global exclusive rights to produce and distribute Peaky Blinders Spirits in key North American markets, including the U.S., Canada, and Mexico, with further expansions planned. The collection aims to blend the storytelling and iconic style of the series with premium craftsmanship across multiple spirits categories.
“All of us at Barrel Global are excited about this partnership with Banijay Rights and the opportunity to produce a range of Peaky Blinders spirits,” said George Koutsakis, Founder, Barrel Global. “This collection will honor the legacy of the show while offering fans a unique, collectible taste of the Peaky world. These won’t just be spirits — they’ll be storytelling in a bottle.”
Leila Loumi, SVP Licensing and Merchandising, Banijay Rights, added: “The world of Peaky Blinders has a rich and distinctive style beloved by international audiences. With over 50 years of combined experience in the spirits industry, Barrel Global’s range provides a fresh and authentic way to reach fans as we expand this brand in the premium spirits space.”
About Barrel Global
Barrel Global is one of the first front-facing barrel ownership companies in the U.S., partnering with leading bourbon and American whiskey distilleries to bring full barrel ownership to collectors, brands, and consumers. Founded by whisky expert George Koutsakis, the platform simplifies the barrel ownership experience and provides state-of-the-art stock management for clients while promoting U.S. bourbon and American whiskey globally.
About Banijay Rights
Banijay Rights, the distribution division of Banijay Entertainment, manages a portfolio of over 205,000 hours of premium scripted and non-scripted programming. Known for international hits including Peaky Blinders, Survivor, MasterChef, and Big Brother, Banijay Rights delivers world-class IP to broadcasters worldwide.
Learn more: www.barrelglobal.com
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