A Rye Built for the Bar
FRANKFORT, KY (July 21, 2025) – Buffalo Trace Distillery proudly unveils Sazerac Rye Whiskey 100 Proof, a bold new expression crafted in response to bartender demand for a higher-proof rye that enhances cocktail performance without sacrificing smoothness.
This new release joins the iconic Sazerac Rye portfolio, offering a richer, more structured flavor designed to elevate classic cocktails like the Sazerac and Manhattan.
Designed for Flavor, Built for Balance
“As the whiskey of America’s first cocktail, Sazerac Rye has played a central role in rye whiskey’s resurgence,” said Andrew Duncan, Global Brand Director at Buffalo Trace. “Sazerac Rye 100 Proof offers greater control over flavor and balance, empowering creativity behind the bar. It’s built to be the perfect cocktail whiskey.”
Crafted with Bartenders in Mind
Master Distiller Harlen Wheatley emphasized the spirit’s purpose-built design:
“Sazerac Rye 100 Proof was crafted specifically with bartenders and cocktail enthusiasts in mind. With the renewed interest in classic cocktails that rely on a rye whiskey base, we focused on ensuring this higher-proof spirit delivers complexity and structure without losing its signature profile.”
Tasting Notes
- Aroma: Clove, vanilla, anise, and pepper
- Palate: Subtle candied spices and citrus
- Finish: Smooth, with hints of licorice and amplified depth from the 100 proof
Availability & Pricing
- SRP: $29.99 per 1L bottle (taxes and fees vary by market)
- Available: Now in select markets via Sazerac’s U.S. distributor network
- More Info: buffalotracedistillery.com
Barrel Select Program
Sazerac Rye 100 Proof also joins the Sazerac Barrel Select (SBS) program. The first 100 on-premise accounts to select a barrel will receive a limited-edition commemorative barrelhead to display in their bar or restaurant.
About Buffalo Trace Distillery
Buffalo Trace Distillery, based in Frankfort, Kentucky, is a family-owned, National Historic Landmark with a legacy dating back to 1775. Known for producing award-winning bourbon, rye, and vodka, the distillery has earned over 1,000 awards and more than 40 distillery titles since 2000.
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