Dierks Bentley Row 94 is set to release a unique LTO! Want a chance to win click the link below for a chance to get one of only 1,500 bottles.
NASHVILLE, TN – June 17, 2025 – Country music superstar Dierks Bentley introduces ROW 94 Broken Branches, a limited-release bourbon crafted with Lofted Custom Spirits at the historic Green River Distilling Co. in Owensboro, Kentucky. Bottled at 100 proof and aged five years, this 1,500-bottle release features unique “Branch Aging” with fire-toasted oak staves seasoned for up to 24 months, adding depth and complexity. Priced at $99.99 per 750ml, it launches in late June 2025 alongside Bentley’s Broken Branches album and 30-city U.S. tour. Register for a chance to purchase at row94whiskey.com/broken-branches-pre-order.
“The new album Broken Branches is all about the cracks and scars that make us who we are, and I wanted this bourbon to carry that same spirit,” says Dierks. “We added seasoned Oak staves to deepen the flavor and give it a little more character… kind of like the stuff life throws at you.”
Crafted with Care at Green River
Distilled at Green River Distilling Co., founded in 1885 as Kentucky’s 10th oldest licensed distillery, ROW 94 Broken Branches boasts a bold mash bill of 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley. Aged in new white oak barrels with a level 4 char, it delivers:
- Nose: Vanilla, caramel, stone fruit, brown sugar, and butterscotch.
- Palate: Rich sweetness with leathery and nutty notes.
- Finish: Powerful cinnamon, smoke, and subtle spice.
“For this limited edition offering, we used fire-toasted Oak staves that had been seasoned for 24 months for the ’Branch Aging,’ lending additional nuance to the whiskey,” says Travis Cantrell, Director of Quality, Lofted Custom Spirits. “We produced just 1500 bottles, making this a truly rare craft whiskey that new bourbon lovers and enthusiasts alike will enjoy.”
ROW 94 Hits the Road
The release follows the success of the flagship ROW 94 ($39.99/750ml), launched in September 2024, which earned gold medals at the 2025 San Francisco World Spirits Competition (94 points) and the Denver International Spirits Competition (92 points). Next up is ROW 94 Full Proof in July 2025, barreled at 120 proof and aged four years for a bold flavor profile.
Fans can experience ROW 94 on Bentley’s Broken Branches Tour, which kicked off May 29, 2025, in Austin, TX. At each stop, the “Truth Booth” photo booth offers an interactive experience with a message from Dierks, encouraging fans to share photos and play “Two Truths and a Rye” on social media.
The Story Behind ROW 94
Named for 1994—the year Bentley moved to Nashville—and Music Row, ROW 94 embodies Bentley’s journey as a storyteller and entertainer. The brand’s thunderbird logo, inspired by his album Riser, symbolizes strength, hard work, and optimism. ROW 94 reflects Bentley’s vision of creating bourbon for big nights and everyday moments, amplifying the “country” in us all.
About Dierks Bentley
Dierks Bentley’s 11th studio album, Broken Branches, released June 13, 2025, is praised for its “distinctive and daring sound” (Esquire). Featuring collaborators like John Anderson and Miranda Lambert, it celebrates resilience and connection. With eight No. 1 albums, 22 No. 1 songs, and over 9.5 billion global streams, Bentley’s current single “She Hates Me” climbs the charts. His 30-city tour with Zach Top and The Band Loula includes stops at iconic venues like Madison Square Garden. Bentley also supports the music industry through the Broken Branches Fund with Music Health Alliance and owns Dierks Bentley’s Whiskey Row gastropubs and the Desert Son lifestyle collection. Visit Dierks.com for tour dates and music updates.
About ROW 94 Whiskey
Launched in September 2024, ROW 94 is a Kentucky Straight Bourbon Whiskey crafted at Green River Distilling Co. Designed by Dierks Bentley, it’s made with “Three Ingredients and The Truth” for fans to enjoy at gatherings big and small. Learn more at row94whiskey.com.
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