Bourbon Lens Thoughts:
Bourbon is a spirit that everyone can connect with, not just men. In Elijah Craig’s recent press release, they have partnered with one of Golf’s most famous broadcasters in Amanda Balionis Renner. This partnership aims to connect the Bourbon and Golf worlds with women and men alike. With all of the recent golf news from Elijah Craig, I want to pick up my sticks, grab a pour, and hit the course!
Full Press Release Below
Elijah Craig Partners with Sports Broadcaster Amanda Balionis Renner, Adding to Team Elijah Craig
BARDSTOWN, Ky. – Elijah Craig Bourbon today announced a new multi-year partnership with sports broadcaster Amanda Balionis Renner. A native Pennsylvanian and whiskey-lover, Amanda’s success both in media and the golf world will now be supported by Elijah Craig as the “Official Bourbon of Amanda Balionis Renner.” Amanda joins Team Elijah Craig alongside PGA Tour Pro Max Homa.
“As a sports broadcaster I’m lucky to cover golf tournaments all over the country and world. One of my favorite things about the game is who I get to enjoy it with—including close friends like Max Homa,” said Amanda. “Our hang outs just got a lot better now that I’m Team Elijah Craig’s newest golf brand ambassador. Max has me beat on the course, but as an avid whiskey fan, I’ve got the edge when it comes to mixing with award-winning Bourbon. I’m looking forward to enjoying Elijah Craig with Max at the 19th Hole and raising a glass with golf fans everywhere!”
Team Elijah Craig embodies the striver mindset, endeavoring to achieve greatness and master their craft. Best known for her work as a sports broadcaster, Amanda conducts interviews on-course with many of the PGA Tour’s biggest stars at high-profile golf tournaments each season. Elijah Craig fans will experience Amanda’s engagement for themselves through integrated marketing campaigns, social media collaboration, and public appearances.
“Amanda Balionis Renner knows that just like fine Bourbon, success doesn’t come overnight. Her grit and determination to achieve her goals make the perfect addition to the Elijah Craig team,” said Max Stefka, Elijah Craig Group Product Director. “We look forward to celebrating golf’s most historic moments with Amanda and a glass of Elijah Craig.”
The Elijah Craig team and 19th Hole campaign extend the fan experience beyond the course. The annual campaign includes premium media placements in golf publications, digital and social media, consumer contests, and in-store displays rounding out the 360-degree program. The brand also is proud to be named “The Official Bourbon” of PGA Tour Pro Golfer Max Homa and the AT&T Pebble Beach Pro-Am.
ABOUT ELIJAH CRAIG BOURBON:
Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern-day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn whiskey became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Today, Elijah Craig’s community impact continues through Elijah Craig Old Fashioned Week, providing total donations of over $300,000 to date to organizations supporting the hospitality industry. Produced by Heaven Hill Distillery, the nation’s largest independent, family-owned and operated distillery and the world’s second-largest holder of Kentucky Bourbon, the Elijah Craig lineup includes: Elijah Craig Small Batch Kentucky Straight Bourbon Whiskey, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Kentucky Straight Bourbon Whiskey, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig 18-Year-Old Single Barrel Kentucky Straight Bourbon Whiskey. Elijah Craig’s accolades have included Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon and Double Gold at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com. Heaven Hill reminds you to “Think Wisely. Drink Wisely.”
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