ST. LOUIS (Feb. 12, 2026) – Ezra Brooks 90 is officially back on shelves nationwide after an overwhelming wave of fan requests across social media. Lux Row Distillers has reintroduced the beloved bourbon in four SKU sizes: 50mL, 375mL, 750mL, and 1.75L, offering consumers flexible purchasing options while maintaining the brand’s reputation for value and quality.
Discontinued several years ago, Ezra Brooks 90 first returned in fall 2025 in a 1.75L format. Following continued consumer demand, the full lineup of sizes is now available at retailers nationwide.
Crafted using the brand’s signature mash bill of 78% corn, 12% malted barley, and 10% rye, Ezra Brooks 90 is aged four years, charcoal filtered for smoothness, and bottled at 90 proof (45% ABV). The profile delivers classic notes of caramel and vanilla, accented by hints of spice and chocolate, finishing warm and mellow.
“We’re excited to bring back Ezra Brooks 90, thanks to our fans for sharing their love on our social media pages for this old favorite,” said Philip Lux, Ezra Brooks brand manager. “And we didn’t just bring it back – we’re offering a variety of sizes and value price points to help bourbon lovers find the perfect bottle of Ezra Brooks 90 based on their preferences.”
According to the brand, more than half of all comments posted to Ezra Brooks’ Instagram and Facebook pages in 2025 included requests for the return of Ezra Brooks 90 — demonstrating strong loyalty among value-conscious bourbon drinkers.
Award-Winning Portfolio Momentum
Ezra Brooks 90 rejoins an award-winning lineup within the Lux Row Distillers portfolio. In 2025:
- Old Ezra 7 Straight Rye Whiskey – Platinum (ASCOT Awards), Double Gold (San Francisco World Spirits Competition)
- Old Ezra 7 Kentucky Straight Bourbon – Platinum (ASCOT Awards), Double Gold (SFWSC)
- Ezra Brooks 99 Kentucky Straight Bourbon – Platinum (ASCOT Awards)
- Ezra Brooks 99 Rye Whiskey – Gold (ASCOT Awards)
With its return at an accessible proof point and multiple size offerings, Ezra Brooks 90 is positioned to compete strongly in the value bourbon category while capitalizing on nostalgic brand loyalty.
Consumers can locate a bottle using the brand’s online product locator or request availability through participating retailers.
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