Cincinnati-based ecosystem connects brands across beverage alcohol and hospitality-adjacent consumer goods
CINCINNATI, Ohio — Sept. 1, 2026 — Fallow Collective, a new ecosystem built to grow purpose-driven brands across beverage alcohol and hospitality-adjacent CPG, officially launched today, giving emerging brands connected access to the expertise and hands-on support needed to navigate growth.
Rather than launching a single company, founder and CEO Rawnica Dillingham built an ecosystem of 16 connected ventures spanning six areas of expertise — sales, marketing, activation, technology, training and more — led by seasoned operators across the beverage alcohol and hospitality industries. Together, the ventures cover the full arc of brand growth: from opening doors at the corporate level and executing in the field, to creating consumer experiences and supporting the people behind the brand.
“What I’m proudest of isn’t the model, it’s the people. This team has launched brands, built distributor networks, and trained the next generation. But it’s how they build that matters most: generous with what they know and all-in on someone else’s win,” said Dillingham. “That’s what a brand gets when they work with Fallow.”
Dillingham brings more than 25 years of experience across spirits and hospitality, including time with New Riff Distilling, Uncle Nearest and Southern Glazer’s Wine & Spirits — experience that shaped Fallow’s model for helping emerging brands scale.
Hospitality is the thread running through everything Fallow does. Whether opening doors at the corporate level, executing in the field, designing an activation or pouring a thoughtfully crafted drink, the team leads with intention and genuine care for the people on every side of the transaction.
Helping carry that commitment through the collective’s culture is Dan Goldstone, Chief People & Culture Officer, who has held senior leadership roles at Riboli Family Wines, Chicken of the Sea, Treasury Wine Estates, E&J Gallo Winery and Brown-Forman.
“When we say we are Rooted in Purpose, that means we are starting with our people. I believe bringing together people who are authentic, solution-oriented, innovative and kind leads to exceptional results. That collective mindset is what makes Fallow such a great place to be a part of each day,” said Goldstone.
Fallow’s commitment extends beyond commerce through the Fallow Foundation, its nonprofit dedicated to food access and leadership equity. Slated to launch in 2027, the Foundation will focus on community gardens and an accessible workforce development program.
Fallow is now welcoming purpose-driven brands seeking support as they launch, scale or enter their next stage of growth — as well as industry partners and professionals interested in joining its growing ecosystem.
About Fallow Collective (Cincinnati, Ohio)
Fallow Collective is a hospitality-driven ecosystem built to grow purpose-driven brands across beverage alcohol and hospitality-adjacent consumer goods. Fallow brings together experienced operators and industry experts with the resources and relationships brands need to grow, offering an integrated approach to navigating a fragmented network of agencies and partners. Launching in 2027, the Fallow Foundation will extend Fallow’s commitment to purpose in the communities it serves, focusing on food access and leadership equity.
Learn more at thisisfallow.com and follow on Instagram and LinkedIn.
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