Frey Ranch Launches Tractor Tailgate Club Membership

Limited to 500 inaugural members at $999 a year, the club offers VIP access to rare Frey Ranch releases, virtual tastings with the founders, and quarterly shipments starting in September.

FALLON, Nev. — Frey Ranch Distillery, one of the only true farm-to-glass American whiskey distilleries, has launched a new whiskey membership in partnership with Flaviar called the “Tractor Tailgate Club.” Rolling out through shop.freyranch.com/pages/tractor-tailgate-club to the brand’s 40,000+ newsletter subscribers this August, the limited-membership club will give the first 500 members VIP access to rare, limited-edition whiskeys — including the brand’s Harvester Series and Five Grain Bourbon — along with special promotions, farm-inspired swag, and more.

Additional perks include virtual whiskey tastings with Colby and Ashley Frey and Master Distiller Russell Wedlake, plus a 20% discount at the Frey Ranch Tasting Room in Fallon and members-only events.

What Membership Includes

With only 500 memberships available in its inaugural year at $999 for a one-year membership, the Tractor Tailgate Club is built for Frey Ranch’s most dedicated fans and whiskey enthusiasts who consistently seek out the brand’s limited offerings. Starting in September 2026, members will receive four quarterly shipments of hand-selected releases — three that include at least one 750ml and one 375ml limited release bottle — plus the guaranteed Harvester Series: Third Harvest release, shipped separately.

Because every grain used is grown, distilled, and bottled on the Ranch in limited quantities, membership is capped so members receive their full allocation rather than overselling access to whiskeys that aren’t produced at scale.

Quote From Ashely Frey

“As a farm-to-glass distillery, everything we do starts in the fields and ends with our community, who have grown with us as we’ve grown our business. Our whiskey is steeped in storytelling – about our whiskey, our grains, and the love story that (my husband) Colby and I have with this land we farm in Northern Nevada. That innate storytelling lends itself nicely to a membership where we personally connect with our club members and showcase our farm-to-glass philosophy in every whiskey we bottle. With the rollout of the ‘Tractor Tailgate Club,’ our goal is to offer greater benefits and backstage access to Frey Ranch Whiskeys for the loyal fans who have supported us from the beginning,” said Co-Founder and Chief Storyteller Ashley Frey.

The Frey family’s approach to sustainable farming underpins the brand, with Colby’s original inspiration to build a distillery rooted in the quality grains his family has grown and refined for generations. The family motto, “Be good to the land and the land will be good to you,” is embossed on the bottom of every bottle of Frey Ranch Whiskey.

Follow Frey Ranch Distillery on Instagram at @freyranchdistillery and Facebook at @freyranchdistillery.

About Frey Ranch Distillery

Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family’s 2,500-acre farm in Fallon, Nevada. The family’s farming history in Northern Nevada dates back more than 170 years and continues today with Frey Ranch, one of the only distilleries in the country to grow 100% of its whiskey grains on-site. Today, Frey Ranch is one of the top-selling ultra-premium bourbons in the US and one of the largest whiskey producers on the West Coast. The company joined the Estate Whiskey Alliance® in February 2025.

In spring 2026, Frey Ranch appointed Hotaling & Co. as its national sales and marketing partner while retaining full company ownership and oversight of production. Its award-winning portfolio of bourbons, ryes, and specialty whiskeys is available in Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, Mississippi, Nevada, New Mexico, Ohio, Oregon, Tennessee, Texas, and Virginia, and online at shop.freyranch.com.

Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12–4 p.m. Learn more at freyranch.com.

Story via Bourbon Lens | Bourbon Lens News