Gabriel Macht, the Suits star better known as Harvey Specter, has joined Next Century Spirits. He is collaborating with Bear Fight Whiskey in a creative capacity. While some may have just watched Suits for the first time do to its rise in popularity in streaming. I was an original fan. I’m curious about how the high end Scotch Whisky drinker Harvey differs from Gabriel in real life.
Full Details On Gabriel Macht Joining Bear Right and Next Century Spirits
RALEIGH, N.C. – Oct. 10, 2024 – Bear Fight Whiskey is the award-winning brand from Next Century Spirits. The brand has officially announced a creative partnership with acclaimed actor Gabriel Macht. Known widely for his role as Harvey Specter on Suits, Macht joins Bear Fight Whiskey as a creative partner. He is also an equity stakeholder. Macht brings his talent and vision to the bold whiskey brand.
In his new role, Macht will lead the brand’s debut commercial campaign, set to air in early 2025. His partnership with Bear Fight Whiskey shows their shared commitment to challenging convention in the whiskey world. This is a goal reflected in the campaign’s central theme: “What’s your Bear Fight?” Through this collaboration, Bear Fight Whiskey and Macht aim to attract seasoned whiskey lovers and newcomers alike.
“I’ve been a long-time whiskey fan, and partnering with Bear Fight Whiskey felt like the right choice. Their bold approach resonates with me, and I’m excited to help shape the brand’s creative identity and connect with whiskey lovers through this journey,” said Macht. “Bear Fight doesn’t just make great whiskey – it’s a brand with a unique edge, pushing the boundaries in the spirits industry. I look forward to sharing that excitement with others.”
Bear Fight Whiskey has earned a reputation for delivering rich, complex flavors. It also brings a light-hearted sense of humor. The portfolio offers two standout expressions. One is the American Single Malt Whiskey, aged in three distinct types of oak barrels for unparalleled depth. The other is the Kentucky Reserve Bourbon, finished in reposado tequila barrels for a unique twist.
“Bringing Gabriel into the Bear Fight family was a natural fit. His confidence, elegance, and approachability are traits that resonate with the Bear Fight brand, which is about celebrating the journey, not just the destination,” said Anthony Moniello, Co-CEO of Next Century Spirits. “This partnership is set to bring Bear Fight Whiskey to a broader audience and deepen our brand’s appeal across the whiskey community.”
Macht joins a team of prominent stakeholders. The team includes Family Guy creator Seth MacFarlane, founding investor Matthew Bronfman, Valedor Partners, and Next Century Spirits. This solidifies Bear Fight as one of the most exciting brands in the spirits industry.
For more details, visit bearfightwhiskey.com and follow @BearFightWhiskey on Instagram.
About Bear Fight Whiskey
Bear Fight Whiskey is crafted to bring people together, from seasoned aficionados to those new to the whiskey world. Every sip is a celebration, combining innovation and tradition to create a whiskey experience that’s anything but ordinary.
About Next Century Spirits
Headquartered in Zebulon, NC, Next Century Spirits (NCS) is a leader in distilled spirits production, specializing in crafting award-winning brands like Bear Fight Whiskey. Recognized as the 2021 North Carolina Distillery of the Year, NCS has developed a portfolio of highly respected brands available worldwide.
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