Old Fitzgerald Bourbon Partners with Gail Simmons for Elevated Hospitality
BARDSTOWN, Ky., July 24, 2025 /PRNewswire/ — Old Fitzgerald is ushering in a new era of elevated hospitality, making unforgettable guest experiences accessible to every discerning host. In a landmark collaboration, the circa 1870 Bourbon brand has teamed up with acclaimed culinary expert and TV personality Gail Simmons, who serves as the Old Fitzgerald Hospitality Concierge. Simmons brings her expertise to a new digital guide, The Pleasure is Ours: Exceptional Guest Experiences, A Collection, celebrating the launch of Old Fitzgerald Bottled-in-Bond 7-Year-Old Kentucky Straight Bourbon.
A Legacy of Hospitality
Old Fitzgerald has long been synonymous with hospitality, from its iconic “Key to Hospitality” tagline to the inviting flavors of its award-winning Bourbon. “To me, hospitality is all about those meaningful little details – the touches that make someone feel truly welcome and cared for, from the moment they walk in, whether you’re hosting friends at home or showing them a hidden gem of a cocktail bar. Those details are within reach of any caring host,” says Simmons. “Old Fitzgerald has long embodied hospitality as a brand, and in the elegant Bourbon found in its bottles. Its new signature seven-year-old is simply beautiful, with layers of flavor that perfectly lend themselves to everything from straight pours to elevated cocktails.”
The Pleasure is Ours: A Digital Guide to Exceptional Experiences
The centerpiece of this collaboration is The Pleasure is Ours: Exceptional Guest Experiences, A Collection, a digital guide authored by renowned writer Eric Twardzik and curated by Gail Simmons. This guide highlights the finest hospitality experiences in New York, Chicago, and Seattle, offering a virtual roadmap to welcoming venues, from historic hotels with cozy fireplaces to speakeasy barbershops serving complimentary cocktails. The guide inspires hosts to recreate these exceptional experiences at home, emphasizing the art of making guests feel truly special.
Win a Luxurious New York City Getaway
Old Fitzgerald is also launching the Old Fitzgerald Key to Hospitality Sweepstakes. From July 24, 2025, through Labor Day weekend, Bourbon enthusiasts can enter on Instagram by tagging friends they’d love to share a luxurious New York City weekend with. The prize includes a travel stipend for a stay at a luxury hotel, a curated list of hospitality experiences, and more.
Signature Cocktails by Gail Simmons
To elevate at-home hosting, Gail Simmons has crafted two exclusive cocktail recipes featuring Old Fitzgerald Bottled-in-Bond 7-Year-Old:
- Honey Bramble Smash: A refreshing summer cocktail blending muddled blackberries, lemon zest, honey, and the smooth 7-Year-Old Bourbon.
- Old Brooklyn Spritz: A festive winter cocktail with blood orange, a hint of sweetness, champagne, and the signature Bourbon for an elegant toast.
“Creating hospitality through small, indulgent moments, like sipping a perfectly crafted cocktail, has been core to Old Fitzgerald since its inception in the late 1800s. This is a brand that has stood the test of time, and that is because hospitality – and really good Bourbon – never go out of style,” says Leslie Word, Brand Manager of Old Fitzgerald.
Introducing Old Fitzgerald Bottled-in-Bond 7-Year-Old
The new Old Fitzgerald Bottled-in-Bond 7-Year-Old Kentucky Straight Bourbon marks a return to the brand’s gold-standard reputation. Aged for seven years in charred oak barrels, this Bourbon boasts a bright copper hue, aromas of graham crackers and honey, and flavors of fresh bread, brown sugar, and cinnamon. Priced at approximately $59.99 for a 700ml bottle, it’s perfect for sipping neat, on the rocks, or in cocktails.
About Old Fitzgerald Bourbon
Old Fitzgerald’s award-winning wheated Bourbons trace their roots to the late 1800s, inspired by treasury agent John E. Fitzgerald. Acquired by Heaven Hill in 1999, the brand is renowned for its wheated mashbill and diamond decanters. The Bottled-in-Bond 7-Year-Old recently earned a Gold medal at the 2025 San Francisco World Spirits Competition.
About Heaven Hill Distillery
Founded in 1935 by the Shapira family, Heaven Hill Distillery is a leading American Whiskey producer, maintaining over 2 million barrels across 70 warehouses. Its portfolio includes Elijah Craig, Larceny, and Old Fitzgerald, with accolades like 2024 Whisky Magazine Distillery of the Year.
Learn More
Discover The Pleasure is Ours at oldfitzgeraldbourbon.com/exceptional-guest-expirences.php and explore the brand at www.OldFitzgeraldBourbon.com.
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