Green River Bourbon Offers Fans a $20 Game-Day Refund

Green River, the Kentucky bourbon that bills itself as “the Bourbon Without the Bullsh!t,” is putting money back in fans’ pockets this tailgate season with the Green River Bullsh!t Refund.

From November 6 through November 20, eligible fans can upload receipts showing at least $20 in qualifying live-event expenses (tickets, parking, food, merchandise and more) at greenriverwhiskey.com/bsrefund. Approved participants receive $20 back through Venmo. No Green River purchase is required, and alcohol and other excluded items don’t count toward the minimum.

The process has three steps: submit the receipt, get a playful “Bullsh!t Audit” from Green River’s Bullsh!t Detector, then collect the $20 refund. The program covers football and other eligible live events. It’s one refund per person while funds remain, and full terms are on the site.

“Fans already have enough to yell about without the price of parking making the list,” said Chuck Change, brand spokesperson for Green River (the brand notes that Chuck Change is actually Jim Lake, Green River VP Marketing). “We make damn good bourbon at an honest price. Helping with the rest of game day felt overdue. We can’t fix a bad call on the field, but we can put a little money back in your pocket.”

Green River points to U.S. Bureau of Labor Statistics data showing sporting event admission prices rose 123% between 2000 and 2025, outpacing the 87% rise in overall consumer prices. The refund follows the brand’s tailgate song and music video.

“The Bullsh!t Refund is only the beginning,” said Change. “As tailgate season continues, fans can expect even more from the Green River playbook, taking the bullsh!t out of game day.”

Green River Distilling Co. in Owensboro traces its history to 1885 and is part of Lofted Spirits. Its Wheated Bourbon was named Best Overall Bourbon at the 2025 New York World Spirits Competition.