Jack Daniel’s Releases 2026 Heroes Selection, a Barrel Proof Rye Picked by an Army Veteran

Jason Bobo Holding Jack Daniel's Hero's Selection Barrel Proof Rye Whiskey
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The Jack Daniel Distillery has released the 2026 Jack Daniel’s Heroes Selection, a limited Single Barrel Barrel Proof Tennessee Rye Whiskey selected by heroes, for heroes. This year’s barrels were chosen by U.S. Army veteran Jason Bobo, a warehousing foreman at the Lynchburg distillery.

The release starts with Jack Daniel’s classic Tennessee Rye mash bill of 70% rye, 18% corn and 12% malted barley. It was distilled, charcoal mellowed and matured in new American white oak barrels on the highest floors of Lynchburg’s barrelhouses. Bottles range from 125 to 134 proof (62.5–67% ABV), and each carries a military-inspired medallion and comes in a collectible gift box.

Bobo served eight years in the U.S. Army, with tours in Afghanistan and Iraq, and joined Jack Daniel’s in 2011. His pick opens with a sweet, soft aroma of apple and molasses, moves into a lingering, spicy mid-palate, and finishes with sweet smoke and cherrywood.

“The men and women of our military make an enormous sacrifice to protect our freedoms, and it’s a privilege to celebrate them each year with our Heroes Selection,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Veterans like Jason play a critical role crafting our Tennessee Whiskey throughout the year, and he’s made a strong selection for this year’s release that is certainly worthy of his fellow service members.”

The Heroes Selection is part of Jack Daniel’s ongoing support for service members. Since 2011, its Operation Ride Home campaign with the Armed Services YMCA has raised more than $4.65 million to help over 16,000 junior-enlisted service members and their families travel home for the holidays.

Price and availability:

The 2026 Jack Daniel’s Heroes Selection (750ml) is available now for a suggested $69.99 at select military retail locations and in limited quantities at the White Rabbit Bottle Shop at the Jack Daniel Distillery.

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