LOUISVILLE, KY (March 25, 2026) — In the latest must-listen episode of the Bourbon Lens Podcast, hosts Jake and Scott dive deep into a “perfect storm” hitting the whiskey world: the highly anticipated return of the Jack Daniel’s Aged Series and industry-shaking rumors of a potential merger between Brown-Forman and Pernod Ricard.
While collectors are scouring shelves for the new 10, 12, and 14-year Jack Daniel’s batches, the Bourbon Lens team argues that the real story lies in the corporate boardroom. This episode explores whether a $30-billion “merger of equals” with a global giant like Pernod Ricard risks diluting the American authenticity of iconic brands or if it opens a global floodgate for Tennessee and Kentucky spirits.
“This isn’t just about whiskey; it’s about safeguarding a cultural icon,” says the Bourbon Lens team. The episode provides exclusive tasting notes on the Jack Daniel’s aged series. While offering critical insights into how corporate moves could reshape the bourbon landscape for the next decade.
The full episode is available now on all major podcast platforms and at BourbonLens.com.
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