Jack Daniel’s Celebrates McLaren’s Landmark Formula 1 Win with Special Barrel of Tennessee Whiskey

Posted on by Jake Lewellen

The partnership between Jack Daniel’s and McLaren Racing, launched in 2023, includes branded events, marketing campaigns, limited-edition bottles, and branding on McLaren’s F1 cars and gear.

Fast Facts on McLaren Racing’s Jack Daniel’s Single Barrel:

  • Jack Daniel’s presented McLaren Racing CEO Zak Brown with a personalized barrel head and a specially selected barrel of Single Barrel Select Tennessee Whiskey to celebrate Lando Norris and McLaren Racing’s win at the 2024 Miami Grand Prix.
  • The exclusive barrel of Jack Daniel’s Single Barrel Select, barreled in April 2018, yields approximately 240 bottles at 94 proof and was set aside when the McLaren team visited the distillery in October 2022.
  • The partnership between Jack Daniel’s and McLaren Racing, launched in 2023, includes branded events, marketing campaigns, limited-edition bottles, and branding on McLaren’s F1 cars and gear.
A special edition bottle of Jack Daniels, celebrating the first win during the McLaren F1 team and Jack Daniels partnership

Lynchburg, Tennessee (July 11, 2024) – To commemorate McLaren Racing’s landmark win at the 2024 Miami Grand Prix, Jack Daniel’s presented McLaren Racing CEO Zak Brown with a personalized barrel head and a specially selected barrel of Jack Daniel’s Single Barrel Select Tennessee Whiskey. This exclusive barrel, which yields approximately 240 bottles at 94 proof, was initially set aside when the McLaren team visited the Jack Daniel Distillery in October 2022.

The prestigious Single Barrel Select whiskey, barreled in April 2018, is a unique blend of 80% corn, 8% rye, and 12% malted barley, bottled at 94 proof (47% ABV). Distilled in Lynchburg, Tennessee, it is mellowed drop by drop through 10 feet of charcoal and matured in new American white oak barrels. Bottles #4 and #81 from this special barrel will be presented to McLaren drivers Lando Norris and Oscar Piastri.

McLaren’s pursuit of performance shines through in everything they do, and we’re proud to see the team’s hard work lead to such an exciting finish at the Miami Grand Prix. We wanted to congratulate the team on their performance and Lando’s first F1 win in a way that only Jack can – with a barrel of our Single Barrel Select Tennessee Whiskey perfect for celebrating this special occasion.

Mark Bacon, Jack Daniel’s Global Managing Director

The partnership between Jack Daniel’s and McLaren Racing, launched in 2023, includes a variety of branded events and programs throughout the F1 season, featuring retail activations, marketing and advertising campaigns, limited-edition bottles of Jack Daniel’s Tennessee Whiskey, and branding on McLaren’s F1 cars, drivers’ uniforms, and pit-crew helmets.

For more information about Jack Daniel’s and their range of whiskeys, visit jackdaniels.com.

About Jack Daniel’s

Founded in 1866 and based in Lynchburg, Tennessee, Jack Daniel’s is the first registered distillery in the United States and is on the National Register of Historic Places. Known for its world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, the brand also produces Gentleman Jack, Jack Daniel’s Single Barrel, Tennessee Honey, Tennessee Fire, Tennessee Apple, Jack Daniel’s Bonded, Sinatra Select, and Jack Daniel’s & Coca-Cola. Jack Daniel’s is available in over 170 countries and is the most valuable spirits brand globally, as recognized by Interbrand.

Please Drink Responsibly. Tennessee Whiskey, 47% alc/vol. Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2024 Jack Daniel’s. All rights reserved.

About McLaren Racing

Founded in 1963 by Bruce McLaren, McLaren Racing has won 20 Formula 1 world championships, 184 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours on its first attempt. Competing across six racing series, McLaren fields teams in FIA Formula 1, NTT INDYCAR SERIES, ABB FIA Formula E, Extreme E Championship, F1 Academy, and F1 Sim Racing. McLaren is dedicated to sustainability, aiming for net zero by 2040 and promoting diversity and inclusion in motorsport.

Explore the exciting collaboration between Jack Daniel’s and McLaren Racing and stay updated with the latest whiskey releases and motorsport achievements at Bourbon Lens.

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