NASHVILLE, Tenn. (Jan. 22, 2025) – Barrel Stock Trading Co., a Nashville-based global leader in whiskey investment and barrel trading, announces the appointment of Joseph Goode as its new president. A seasoned finance executive with significant experience in the spirits industry, Goode has played pivotal roles in major acquisitions such as Blue Run Spirits by Molson Coors and Penelope Bourbon’s sale to MGP.
Barrel Stock: Redefining Whiskey Investments
Founded in 2020 by Dan Hogan and Clint Smith, Barrel Stock Trading Co. specializes in purchasing premium whiskey barrels, aging them to increase their value, and selling them to industry stakeholders, investors, or brands. The firm’s investment offerings cater to individuals, family offices, and institutions, providing access to barrels of varied ages and mash bills sourced from renowned distilleries like:
- Bardstown Bourbon Company
- Green River Spirits
- Wilderness Trail
- Lux Row
- Log Still
- Western Kentucky Distilling
- Potter Jane Distilling (upcoming partner)
- International distilleries like Great Northern and Stafford in Ireland
Joseph Goode: Transformative Leadership
Goode’s extensive career in finance, particularly within the beverage and spirits sector, positions him uniquely to drive Barrel Stock’s mission. Highlights of his career include:
- Senior Vice President – Beverage Industry Manager at Truist Financial, where he led financing for significant mergers like Blue Run Spirits and Penelope Bourbon.
- Architecting Truist’s Barrel Financing Program, one of the largest platforms for barrel lending in commercial banking.
- Over $3 billion in loan commitments, supporting mergers, acquisitions, and expansions for top industry clients such as Heaven Hill, Traverse City Whiskey Co., and Still Austin Whiskey Co.
Goode holds a degree in Finance and Real Estate from Northern Iowa University and is based in Atlanta, Georgia.
Future Vision for Barrel Stock
Goode’s leadership aims to evolve Barrel Stock beyond traditional whiskey trading into a comprehensive solution for brands and stakeholders.
“While whiskey has proven to be a lucrative asset-backed investment with unprecedented downside protection for our limited partners, we aim to go further,” said Goode. “Our goal is to facilitate financing, foster partnerships, and address supply chain and cash flow challenges, driving growth across the industry.”
Whiskey as a High-Return Investment
With whiskey demand rising globally, Barrel Stock targets an internal rate of return exceeding 20%. The company also plays a direct role in supporting brands with aged whiskey inventory and capital through innovative solutions.
Co-Founder Dan Hogan emphasizes Goode’s value:
“Joe’s experience and insight into future markets make him the ideal leader for Barrel Stock. His track record ensures our investors and partners are in trusted hands.”
About Barrel Stock Trading Co.
Barrel Stock Trading Co. is a premier whiskey investment platform, offering access to the wholesale bourbon and whiskey market. Headquartered in Nashville, the firm sources barrels from top-tier distilleries worldwide, providing tailored investment options that align with client needs. For more information, visit www.barrelstocktrading.com.
