Knob Creek® and Eli Manning Introduce Limited-Edition “Bold Picks” Bourbon to Celebrate the Big Game

Scott’s prediction of seeing more crossover opportunities from Episode 314 is coming true again! This time Eli Manning has partnered with Knob Creek for the Big Game. Read the full press release below.

CLERMONT, Ky., Jan. 23, 2025 – As anticipation grows for the 2025 Big Game, Knob Creek®, a standout in The Small Batch Bourbon Collection™ and a leader in American Whiskey, has teamed up with football legend Eli Manning to release Knob Creek® Bold Picks. This special collaboration introduces ELI MANNING’S 2025 BOLD PICK, a limited-edition Knob Creek® Single Barrel Bourbon, crafted to inspire fans to embrace bold choices during game day celebrations.


Celebrate Boldly with Knob Creek®

Eli Manning’s bold moves have defined his unforgettable football career. In the same way, Knob Creek® delivers bold, full-flavored bourbon experiences worth savoring. This limited-edition release is available in select markets nationwide. It celebrates fans who confidently stick to their standards. Whether by rooting for the underdog or enjoying a perfectly crafted bourbon, they elevate their game day moments.

“As the founding house of Small Batch American Whiskey, our family knows bourbon as well as Eli knows football, so it is an honor to collaborate on this Knob Creek® limited-edition ELI MANNING’S 2025 BOLD PICK release,” said Freddie Noe, Eighth Generation Master Distiller.


The Craft Behind Eli Manning’s Bold Pick

Hand-selected by Eli Manning, a longtime bourbon enthusiast, alongside Master Distiller Freddie Noe, ELI MANNING’S 2025 BOLD PICK is meticulously crafted. This single-barrel bourbon is aged for a minimum of nine years in American white oak barrels, bottled at 120 proof, and embodies the bold quality Knob Creek® is known for.

Tasting Notes:

  • Aroma: Rich vanilla and butterscotch, enhanced by subtle cherry and leather tones.
  • Taste: A complex balance of toffee and honey upfront, layered with dark stone fruits and hints of dark chocolate.
  • Finish: A warm, lingering finish with a spicy kick of cinnamon and black pepper, complemented by brown sugar and espresso.

Where to Find ELI MANNING’S 2025 BOLD PICK

Knob Creek® Single Barrel Bourbon: ELI MANNING’S 2025 BOLD PICK is available for a limited time in 750ml bottles for a suggested retail price of $59.99. It can be found in select markets, including:

  • New York Metro area, where Eli built his iconic football career.
  • New Orleans, Eli’s hometown.
  • Los Angeles, known for its bold sports culture.

Win a Bold Bourbon Experience

To celebrate the launch, Knob Creek® is offering fans a chance to win an exclusive experience at the Fred B. Noe Distillery. The winner and three guests will enjoy a private tour, gain insight into the barrel selection process, and learn about the craftsmanship behind Knob Creek’s® renowned bourbons. The prize package includes airfare, hotel accommodations, transportation, and a $1,000 gift card to the American Outpost gift store.

Enter the sweepstakes at https://boldpicks.prod.fooji.com/ by February 10, 2025. Entrants must be 21 or older.


Eli Manning: A Bold Partnership with Knob Creek®

“I partnered with Knob Creek® because it’s my favorite bourbon,” said Eli Manning. “Every sip is full of rich, bold flavor, making it perfect for celebrating life’s big moments and wins. Whether it’s the 9-year-old in an Old-Fashioned or sipping the 12-year-old neat for something a little more special, Knob Creek® is always my go-to, and I’m excited for fans to try my single barrel bold pick.”


Follow Along with Eli Manning’s Bold Picks

In the lead-up to the Big Game, Eli Manning will share bold predictions and game-changing moments through his partnership with Knob Creek®. Fans can stay updated on his picks by following @KnobCreek on Instagram.


About Knob Creek® Bourbon

Knob Creek® has set the standard for super-premium bourbon since its founding in 1992 by Booker Noe, who championed a return to pre-Prohibition style whiskey. Known for its full-flavored, handcrafted bourbons and ryes, Knob Creek® has built a legacy with its lineup of aged expressions, including:

  • Knob Creek® 12 Year Old Bourbon
  • Knob Creek® 15 Year Old Bourbon
  • Knob Creek® 18 Year Old Bourbon
  • Knob Creek® Bourbon x Rye

Learn more at www.KnobCreek.com or follow Knob Creek® on Instagram and Facebook @KnobCreek.


About Suntory Global Spirits

Suntory Global Spirits is a world leader in premium spirits, producing iconic brands like Jim Beam®, Maker’s Mark®, Yamazaki®, Laphroaig®, and more. With a mission to inspire harmony between people and nature, Suntory is committed to sustainability and delivering rich experiences worldwide. Visit www.suntoryglobalspirits.com to learn more.

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