Raise a Glass: Barmen 1873 Bourbon Honors Lainey Wilson’s 2025 Whirlwind Tour with Exclusive Bottle.
GOLDEN, Colo. (August 12, 2025) — Barmen 1873 Bourbon, a 92-proof blend of hand-selected straight bourbons from Coors Whiskey Co., proudly announces a limited-edition commemorative bottle celebrating its partnership with GRAMMY award-winning country star Lainey Wilson and the U.S. leg of her 2025 Whirlwind World Tour. This exclusive 1,000-case release merges the authentic spirit of American music and whiskey, hitting shelves on August 12, 2025, in select U.S. markets.
A Collectible Bottle with Star Power
The Lainey Wilson Whirlwind World Tour Commemorative Bottle features a bold, tour-inspired design that captures Wilson’s vibrant energy. Available in markets aligned with her tour stops—Nashville, Dallas, Denver, Chicago, Tampa, and more—this collectible release includes:
- Individually numbered bottles
- Lainey Wilson “2025 Tour” belly band displayed front and center
- Lainey-branded tax strip takeover
- Lainey Wilson Whirlwind World Tour emblem
- “Barmen 1873 x Lainey Wilson” collaboration callout
- “Whirlwind World Tour Release” designation
“This bottle of Barmen 1873 has my name written all over it – literally — and it’s coming on the road with us. My limited-edition Whirlwind World Tour release of Barmen 1873 can be found along the tour route through 2025,” said Lainey Wilson.“This commemorative release captures the fire, energy, and soul of Lainey’s Whirlwind World Tour,” said Susie McInerney, Marketing Lead for Barmen 1873 Bourbon. “It’s a celebration of a shared American spirit—and something truly special for both music fans and whiskey drinkers.”
A Partnership Rooted in Authenticity
The commemorative bottle builds on a multi-year partnership that began in early 2024 when Barmen 1873 named Lainey Wilson its first official artist partner. The collaboration kicked off with a Lainey Wilson-themed pop-up in Nashville, supporting her Heart Like a Truck Fund with all proceeds donated to the charity. The partnership has since expanded through custom brand integrations, on-stage moments, and shared appearances across digital and retail platforms.
Availability and Where to Find It
The limited-edition bottles will be available in select U.S. markets aligned with Lainey Wilson’s tour stops, including Nashville, Dallas, Denver, Chicago, Tampa, and others, while supplies last. For updates and purchasing details, visit www.barmen1873bourbon.com or follow @barmen1873 on Instagram.
About Coors Spirits Co.
Coors Spirits Co., established in 2023, represents Molson Coors’ growing spirits division as part of its evolution into a total beverage company. The portfolio began with the 2021 launch of Five Trail Blended American Whiskey, which earned Double Gold at the 2022 San Francisco World Spirits Competition. In 2023, Barmen 1873 Bourbon joined the lineup, named after Adolph Coors’ hometown and the year he founded the brewery in Golden, Colorado. The acquisition of Blue Run Spirits in August 2023 further expanded the portfolio with luxury bourbons and rye whiskies, with more innovation planned for the future.
About Lainey Wilson
Lainey Wilson, a trailblazing country music star and Grand Ole Opry member, continues to dominate the industry with her monumental rise. She swept the 60th Annual ACM Awards, winning Entertainer of the Year, Female Artist of the Year, Album of the Year (Whirlwind), and Artist-Songwriter of the Year. Her new single, “Somewhere Over Laredo,” from the deluxe version of her award-winning album Whirlwind, set for release on August 22, 2025, garnered over 1.16 million streams in its first 24 hours. With 16x ACM, 9x CMA, and Grammy Awards, Wilson’s eight #1 hits include “4x4xU,” “Wildflowers And Wild Horses,” “Watermelon Moonshine,” and the 2x platinum “Heart Like A Truck.” Her collaborations with artists like Cole Swindell, Jelly Roll, and HARDY have also earned critical acclaim. Beyond music, Wilson is featured in a Country Music Hall of Fame exhibit, contributed “Out of Oklahoma” to the Twisters movie, and will make her feature film debut in the 2026 adaptation of Colleen Hoover’s Reminders of Him. Her sold-out Whirlwind World Tour spans North America, Europe, and major festivals like Stagecoach and Lollapalooza.
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