Don’t miss your opportunity to visit one of my favorite places! High West Distillery and Luke Grimes invite you to a chance to visit Park City, UT. Full details below!
PARK CITY, UT – June 20, 2025 – High West Distillery, based in Park City, is thrilled to announce a new partnership with actor and musician Luke Grimes to advance its Protect the West initiative. This collaboration strengthens High West’s commitment to preserving the wild landscapes, open skies, and rugged trails of the American West.
A Shared Passion for the American West
Since opening its doors in 2007, High West has been a witness to the impacts of climate change in the West, including rising temperatures, prolonged droughts, and shrinking snowpacks. Through its Protect the West initiative, the distillery has donated over $1 million to nonprofits focused on land preservation and environmental stewardship.
Luke Grimes, a passionate outdoorsman and whiskey enthusiast, joins High West as a brand ambassador to amplify this mission. His love for the Western lifestyle makes him the perfect voice to inspire action.
“Every adventurer has their spot, that one place in the wild they cherish most,” said Grimes. “For me, this partnership with High West is about protecting those places before they’re gone. The Protect the West initiative is something I deeply believe in, and I’m honored to lend my voice to the cause. I’ll be raising a glass to the incredible work the High West team is doing, and I hope others will join us. Follow along at @DrinkHighWest and @LukeGrimes to be part of the journey.”
Celebrate the Summer Solstice with a Sweepstakes
June 20, 2025, marks the summer solstice, the longest day of the year and an ideal time to embrace the outdoors. To celebrate, High West invites whiskey lovers and adventurers to participate in the Protect the West sweepstakes. From June 20 to July 25, 2025, fans can enter by:
- Following @DrinkHighWest on Instagram.
- Commenting on the collaboration post with the Western location they’d most like to protect.
One lucky winner will enjoy an unforgettable getaway to Park City, Utah, experiencing the High West lifestyle firsthand. Visit rules.dja.com/protectthewest for entry details and official rules.
High West’s Commitment to the West
High West’s connection to the American West is at the heart of its whiskey and its mission. “At High West, our connection to the West runs deep. It’s the inspiration behind our whiskey and the heart of our Protect the West initiative,” said Jacqueline Jacobs, Brand Director, Craft Spirits at Constellation Brands. “Partnering with Luke Grimes allows us to bring even more awareness to the urgent need to preserve the places we love. Luke embodies the spirit of the West, and together, we hope to inspire others to join us in protecting the land that gives so much to all of us.”
This next phase of Protect the West will expand High West’s impact through charitable donations and hands-on conservation efforts to preserve the Western landscape for future generations.
About High West Distillery
Founded in 2007 as Utah’s first legal distillery since 1870, High West is dedicated to crafting exceptional whiskeys inspired by the American West. Its award-winning whiskeys are available in all 50 U.S. states and internationally. Visitors can explore High West at two unique locations:
- High West Distillery in Wanship, Utah: A 30,000-square-foot distillery and visitor center offering tours and country-western cuisine.
- High West Distillery & Saloon in Park City: The world’s only ski-in gastro distillery, located in historic Old Town Park City.
Join the Movement
High West and Luke Grimes invite you to join the Protect the West journey. Follow @DrinkHighWest and @LukeGrimes on Instagram for updates and inspiration. Learn more about the initiative and High West’s whiskeys at highwest.com.
NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Starts 10:00 AM ET on 6/20/25 and ends 11:59 PM ET on 7/25/25. The High West Protect the West Sweepstakes is sponsored by Constellation Brands, Inc. No alcohol awarded with prize. Void where prohibited. For complete details, see Official Rules at rules.dja.com/protectthewest.
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