COLUMBUS, Ohio – August 20, 2025 – Following its acquisition of Old Elk Distillery in May 2025, Middle West Spirits has appointed Luis Gonzalez as Chief Commercial Officer (CCO). Gonzalez, who previously served as CEO of Old Elk, will now lead Middle West’s global commercial strategy, operations, and marketing.
Strategic Leadership for Global Expansion
In his new role, Gonzalez will oversee the continued growth of Middle West Spirits’ contract distillation program, expanding its reach into international markets and enabling partners to develop custom spirits under their own labels.
“Luis is a proven leader who understands the power of people, process and brand,” said Ryan Lang, Founder and CEO of Middle West Spirits. “His unique ability to align strategy with execution will be key to accelerating our commercial momentum and unlocking new opportunities across our portfolio and the globe.”
A Legacy of Innovation at Old Elk
Gonzalez led Old Elk Distillery for over seven years, transforming it into a nationally recognized whiskey brand available in all 50 states. Under his leadership, Old Elk became known for:
- Innovation in mashbill development
- Launching standout products like Signature High-Malt Bourbon, Master’s Blend Series, and Cask Finish Series
- Operational excellence and award-winning quality
“Middle West has long been committed to raising the bar in the global spirits industry,” said Luis Gonzalez. “I’m excited and grateful to join this remarkable team and serve the business as it enters its next era.”
Middle West Spirits: A Grain-to-Glass Powerhouse
Founded in 2008 and rooted in Ohio’s grain belt, Middle West Spirits oversees every step of production—from seed selection to distilling, aging, blending, and bottling. The company’s portfolio includes:
- Middle West Bourbon, Rye, Wheat Whiskey, Bourbon Cream
- OYO Vodka, Vim & Petal Gin, Lux & Umbra
- Old Elk Bourbon Whiskey
Following recent expansions, Middle West Spirits is now the largest distillery in Ohio and ranks among the top 10 grain-to-glass producers in the U.S., serving both its own brands and a growing roster of partners.
About Middle West Spirits
Middle West Spirits is an independently owned distillery known for its commitment to quality, innovation, and transparency. With more than 200 industry awards, the company continues to set new standards in American craft spirits.
Visitors can experience Middle West at the Courtland Avenue Distillery, Service Bar Restaurant, and Bottle Shop in Columbus, Ohio.
Learn more at middlewestspirits.com and follow on Facebook, Instagram, and LinkedIn.
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