Old Forester Unveils the 2024 Birthday Bourbon: A 12-Year-Old, 107 Proof Masterpiece
LOUISVILLE, KY (August 15, 2024) – Old Forester is thrilled to announce the highly-anticipated return of its most prestigious and limited-edition expression, the 2024 Birthday Bourbon. This year’s release is a 12-year-old bourbon bottled at 107 proof, hand-selected by Master Distiller Emeritus Chris Morris, Master Taster Melissa Rift, and Assistant Master Distiller Caleb Trigo. With only 209 barrels used for this exclusive release, bourbon enthusiasts have a unique opportunity to secure a bottle through a national sweepstakes.
The Legacy of Birthday Bourbon
Old Forester’s Birthday Bourbon is a highly sought-after annual release, crafted to honor the birthday of the brand’s founder, George Garvin Brown. Since its inception, this vintage-dated bourbon has become a symbol of quality and tradition, eagerly awaited by collectors and bourbon lovers alike. This year, the bourbon has matured for 12 years in Warehouses G and L, resulting in a rich and complex flavor profile.
National Sweepstakes for a Rare Bourbon
To celebrate this year’s release, Old Forester is offering fans across the nation the chance to purchase a bottle of the 2024 Birthday Bourbon through an online sweepstakes. The sweepstakes runs from August 15 through August 21, 2024, on OldForester.com. Winners will have the opportunity to purchase their bottle for $199.99 and must pick it up at the Old Forester Distillery in Louisville between September 5, 2024, and December 14, 2024. (Please refer to the official rules and conditions on the website for more details.)
A Tasting Experience Like No Other
The 2024 Birthday Bourbon is celebrated for its distinctive tasting notes that reflect its carefully selected aging process:
- Nose: A vibrant medley of apricot and apple, accented by rich spice cake and buttercream icing, with subtle undertones of sweet tobacco and warm oak.
- Taste: The palate is greeted with juicy fruits, followed by toasted oak and a warm cinnamon spice that rounds out the flavor.
- Finish: A long, flavorful finish with hints of caramel apple, sweet tobacco, ground cinnamon, and cacao.
“There’s no better way to celebrate our founder and longstanding history than by getting our rarest expression in the hands of bourbon lovers across the country,” said Master Taster Melissa Rift.
Availability
While the 2024 Birthday Bourbon will be available at select retailers nationwide, those who wish to secure a bottle should enter the sweepstakes for the best chance. Please note that the Birthday Bourbon will not be sold at the distillery on September 2.
About Old Forester Bourbon
Founded in 1870 by George Garvin Brown, Old Forester is Brown-Forman’s founding brand and has maintained its legacy as a high-quality, consistent bourbon for over 150 years. Each bottle is sealed, signed, and guaranteed to meet the standards that Brown established from the very beginning: “There is nothing better in the market.”
For more information on the sweepstakes and how to enter, visit OldForester.com.
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