Old Potrero Unveils 2025 Christmas Spirit Whiskey Release

Bottle of Old Potrero Christmas Spirt
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Distilled from Christmas Spiced Ale & Aged 9 Years in Old Potrero Straight Rye Barrels
San Francisco’s Born & Bred Rye Whiskey Producer Spreads Holiday Cheer Throughout California and Nationwide

SAN FRANCISCO – November 4, 2025 – San Francisco’s iconic rye whiskey distillery, Old Potrero, invites whiskey lovers to quite literally get into the Christmas Spirit with the release of the Old Potrero 2025 Christmas Spirit (50% ABV, 700ml, $139.99 SRP). Crafted at the Hotaling & Co. Distillery, this ultra-limited holiday edition captures the warmth, nostalgia, and craftsmanship of the season — meant to be savored, gifted, and celebrated.

With only 462 bottles produced, the 2025 Christmas Spirit is a rare expression distilled from a 2015 San Francisco Christmas Spiced Ale, twice distilled in copper pot stills and aged nine years in once-used Old Potrero Straight Rye Whiskey barrels. The result is a rich, festive whiskey featuring aromas of spiced fruit cake, candied orange, and evergreen, complemented by flavors of sweet malt, baking spices, fresh ginger, and light oak.

“This special release brings together San Francisco’s rich brewing traditions and pioneering distilling innovations into one very delicious whiskey designed to bring joy to the holiday season,” said Liz Brusca, VP of Marketing at Hotaling & Co.

Each bottle comes ready for gifting with a To & From neck tag, making it the perfect seasonal collectible for whiskey fans and gift-givers alike. The Old Potrero 2025 Christmas Spirit is available exclusively to those who’ve been good this year — at select retailers in California, Wisconsin, Nebraska, Minnesota, North Dakota, South Dakota, and New Jersey, and nationwide via online purchase beginning today.

For more information or to purchase, visit www.oldpotrero.com. Learn more about Hotaling & Co. at www.HotalingandCo.com.


About Old Potrero

Old Potrero Rye Whiskey is a pioneering spirit that reignited pot-distilled whiskey in America. Created by Fritz Maytag, the visionary behind Anchor Brewing, Old Potrero is recognized as the first American craft whiskey released after Prohibition. Distilled in small copper pot stills from a mash of 100% rye malt, Old Potrero continues to embody the innovation, independence, and craftmanship that define San Francisco’s distilling legacy.

About Hotaling & Co.

Founded in San Francisco and once known as Anchor Distilling Company, Hotaling & Co. is a leading distiller and importer of artisanal spirits and cocktail essentials. Named in honor of A.P. Hotaling, a 19th-century San Francisco spirits merchant, the company continues his legacy of quality and authenticity through a diverse portfolio including Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HIRSCH Selected Whiskeys, HINE Cognac, Kavalan Whisky, and Old Potrero Rye Whiskey. Visit www.HotalingandCo.com to explore the full collection.

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