Penelope Bourbon Unveils Apple Cinnamon Old Fashioned – A Seasonal Twist on the Classic, Ready-to-Pour This Fall

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Home » Bourbon Blog » Bourbon and Whiskey News » Penelope Bourbon Unveils Apple Cinnamon Old Fashioned – A Seasonal Twist on the Classic, Ready-to-Pour This Fall

New Limited-Edition Release Joins Award-Winning Penelope Cocktails Portfolio

ST. LOUIS (Oct. 14, 2025) – Just in time for crisp fall evenings and seasonal gatherings, Penelope Bourbon introduces the Apple Cinnamon Old Fashioned – a limited-edition ready-to-pour cocktail that reimagines the timeless classic with festive flavor. Crafted in small batches using straight bourbon, rye whiskey, apple cinnamon bitters, and simple syrup, this fall-inspired release brings the warmth of autumn to any occasion — no mixing required.

As the latest addition to Penelope’s award-winning ready-to-pour cocktails, Apple Cinnamon Old Fashioned joins the Peach Old Fashioned and Black Walnut Old Fashioned, which are available year-round nationwide. Both earned platinum awards at the 2025 ASCOT Awards, further cementing Penelope’s leadership in the growing pre-mixed cocktail category.

“Our Apple Cinnamon Old Fashioned is the third addition to our popular ready-to-pour portfolio, and it’s absolutely perfect for this time of year,” said Michael Paladini, Penelope founder and vice president of strategy for MGP Ingredients. “The bourbon and rye blend used for this Old Fashioned makes this the perfect pour for the fall.”

Tasting Notes

Aroma: Apple pie and warm holiday cider
Palate: Sweet fruit, rich caramel, light oak, and spice
Finish: Cinnamon rolls, vanilla glaze, churro, and tree fruit

“We wanted to give the Old Fashioned a seasonal touch but still make it something you’d pour anytime,” said Danny Polise, Penelope co-founder and master blender. “We didn’t overthink it. Apple and cinnamon are timeless flavors that fit naturally with what we already love about this classic cocktail, adding a touch of warmth and spice.”

Product Details & Availability

  • Bottle Design: Penelope’s signature matte white 750mL bottle with deep apple-red lettering
  • ABV: 40% (80 proof)
  • Servings: Approx. 12 per bottle
  • Release: Limited to 11,000 cases in 12 states — Illinois, Massachusetts, Michigan, Missouri, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, Washington, and Wisconsin
  • Price: $29.99 SRP
  • Nationwide Expansion: January 2026

This modern take on the classic Old Fashioned captures the essence of fall in every glass, perfect for gatherings, gifting, or cozy nights in.

About Penelope Bourbon

Founded in 2018, Penelope Bourbon has quickly become one of the fastest-growing premium whiskey brands, offering a range of award-winning straight bourbon, whiskey expressions, and ready-to-serve cocktails known for their smoothness and complexity.

Penelope’s portfolio has earned over 50 spirits industry awards, including Double Gold for Toasted at the 2025 San Francisco World Spirits Competition, and Double Platinum for Wheated. The new Peach Old Fashioned and Black Walnut Old Fashioned also received Platinum Awards at the 2025 ASCOT Awards.

Learn more at PenelopeBourbon.com and follow @PenelopeBourbon on Facebook and Instagram.

About Luxco

Founded in 1958 in St. Louis, Luxco is a leading producer, supplier, importer, and bottler of premium spirits. Now part of MGP Ingredients Inc. (Nasdaq: MGPI), Luxco oversees a portfolio that includes:

  • Ross & Squibb Distillery (Penelope, Remus)
  • Lux Row Distillers (Rebel, Ezra Brooks, Blood Oath)
  • Limestone Branch Distillery (Yellowstone Bourbon)
  • Destiladora Gonzalez Lux (El Mayor, Exotico Tequilas)

For more information, visit Luxco.com.

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