Wes Henderson is back after a short stint away after leaving Angel’s Envy. True Story is a new premium whiskey brand that focuses on modern finishing processes. The news today shares a release date of 10/10 for their flagship Finished Bourbon and Finished Rye Whiskey. Not only will they have uniquely finished products they are focusing on innovation in bottling as well. This new brand will launch at under $70 for both new releases. Check out the full details below.
Press Release About True Story & Saga Spirits Group – Edited and Summarized by AI and Bourbon Lens
VERSAILLES, Ky. – September 23, 2024 – Bourbon Hall of Fame inductee and co-founder of ANGEL’S ENVY®, Wes Henderson, has unveiled a new whiskey venture, True Story, through his newly established Saga Spirits Group. This exciting launch showcases Henderson’s dedication to tradition, innovation, and craftsmanship, bringing a fresh chapter to American whiskey.
Introducing True Story
True Story is a premium whiskey brand. It expertly blends timeless techniques with modern finishing processes. This creates a distinctive portfolio of finely crafted spirits. With decades of experience and a passion for storytelling through whiskey, the Henderson family is excited to present the first two flagship expressions:
- True Story Finished Bourbon: A Kentucky straight bourbon whiskey, aged five to six years in charred American white oak barrels and finished for up to six months in White Moscatel casks. This 90-proof bourbon offers notes of white exotic fruits and florals, delivering a delicate sweetness to the robust bourbon profile.
- True Story Finished Rye: A bold 100-proof blend of straight rye whiskey, aged five to eight years and finished in Brazilian Amburana wood and Pedro Ximénez (PX) & Oloroso Sherry casks. The result is a rich whiskey with notes of cinnamon, black pepper, and caramelized sugar. It has dried fruit for a perfectly balanced finish.
Packaging Innovation
True Story’s packaging is designed to stand out. The bourbon is presented in an all-black matte hexagonal bottle, while the rye is bottled in an all-white hexangular bottle. This minimalist yet striking design ensures True Story’s premium whiskeys are as visually appealing as they are delicious.
The Henderson Legacy
“Our family’s roots are deeply intertwined with the rich heritage of Kentucky and whiskey,” said Wes Henderson, CEO and Founder of True Story. “True Story was created to provide a space where people can ‘pull up a chair,’ share a drink, and connect over stories. Whether you’re a seasoned whiskey enthusiast or new to the experience, every bottle holds a unique story waiting to be told.”
Joined by his six sons, Wes Henderson continues the legacy of his father, Lincoln Henderson. Lincoln played a pivotal role in creating some of America’s most beloved spirits.
Crafting Exceptional Whiskey
True Story represents a dedication to producing high-quality, unique whiskeys. Kyle Henderson, Head of Production at True Story, emphasized the commitment to excellence: “From carefully selecting the finest ingredients to meticulous blending, every step of the process is executed with care to ensure an exceptional product.”
Pricing and Availability
Starting October 10, 2024, both the True Story Finished Bourbon (suggested retail price: $59.99) and True Story Finished Rye (suggested retail price: $69.99) will be available for purchase on TrueStoryWhiskey.com and at select retailers in Kentucky and Tennessee. Prices may vary by state.
About True Story
True Story is a premium whiskey company founded by Wes Henderson, whose legacy in the American spirits industry is unmatched. Crafted by Saga Spirits Group, True Story whiskeys offer a unique combination of tradition and innovation. This results in sophisticated and distinctive spirits. Each bottle tells a story, inviting whiskey lovers to “pull up a chair” and savor the moment.
For more information, visit TrueStoryWhiskey.com or follow True Story on Instagram.
About Saga Spirits Group
Founded in 2023 by Wes Henderson, Saga Spirits Group is dedicated to crafting exceptional American whiskey products. With plans for a new distillery and tourism complex in Versailles, KY, Saga Spirits aims to leave a lasting impact on Kentucky’s rich whiskey heritage through innovation, quality, and community engagement.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
If you like cocktails, subscribe to our second podcast, Cocktails with Friends. Cocktails with Friends is hosted by our good friend and partner, Bob Cutler.
Recent Bourbon Lens Coverage
- J. Mattingly 1845 Distillery Welcomes Fall with New Whiskey Offerings
- Beam Distilling Unveils New, Extra Aged Old Grand-Dad Bourbon
- Barrell Craft Spirits Launches New Cask Finish Series: Ice Wine
- Raj Bhakta Announces his Next Spirits Adventure: Hogsworth Bourbon
- New Penelope Bourbon 2024 Estate Collection
- TEELING® Irish Whiskey Partners with Notre Dame for New Collaboration
