Wilder Heart Whiskey Launches: Price, Proof, Where to Buy

Wilder Heart, a new American whiskey brand built around the outdoors, has launched its first two expressions: Wilder Heart Whiskey and Wilder Heart Cask Strength. Both are made from three distinct mash bills, aged a minimum of four years, with nothing added.

The brand was co-founded by Nate Woodruff, the whiskey storyteller behind Whisky with a View and the Wilder Heart podcast, and VCL North America, part of UK-based VCL Vintners, which brings cask management, maturation and independent bottling experience.

The whiskeys

Expression	Proof	ABV	SRP	Tasting notes
Wilder Heart Whiskey	94	47%	$44.99	Peach, apricot, brown sugar and orange peel on the nose; red apple, citrus, soft vanilla and roasted marshmallow; bright finish of crisp apple and lemon peel
Wilder Heart Cask Strength (batch 1)	117.5	58.75%	$69.99	Honey, cherry and blackberry; tart cherry, baked apple, brown sugar and butterscotch; long finish of dark fruit, clove, sweet oak and vanilla

The whiskey is made from corn, rye, wheat and malted barley, limestone-filtered water and yeast.

Doug Ward, VP of Sales and Strategy, said, “Whiskey drinkers now have more choice than ever, are more knowledgeable and ready to try something new, so a new brand needs to give them a genuine reason to pick up a bottle and open it. For us, that starts with the quality of the whiskey, and the experience and story behind it. Wilder Heart is strong on both fronts; there’s a lot to discover about the brand and the whiskey. We set out to create something with real character that brings fresh energy to American whiskey.”

Nate Woodruff, Co-Founder of Wilder Heart, said, “Some of the best whiskey moments don’t happen around a table. They happen at the end of a long day outside, around a fire, with people you’ve just met. It’s moments like this which inspired us to launch Wilder Heart, and root everything we do as a brand in the wild: celebrating it, protecting it, enjoying it and living it. For some it’s a place, but mostly it’s a way of thinking and living.”

The brand also runs Basecamp, a free community where members earn Trail Points, including through its Sunset Pour ritual, and redeem them for gear and experiences. Wilder Heart says it will support fire safety, conservation education and local trail and river groups from launch.