Introduction: A Toast to Unity and Flavor
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On Sunday, September 14, the Kentucky Distillers’ Association (KDA) will host the second annual World Bourbon Toast™, a global celebration of Kentucky Bourbon. This year’s event will be live-streamed from the main stage of Bourbon & Beyond Festival, voted Pollstar’s Global Music Festival of the Year.
A Global Celebration Goes Bigger in 2025
After a record-breaking debut in 2024 with toasts in every time zone, the KDA is partnering with Danny Wimmer Presents to amplify the experience. The 2025 toast will unite Bourbon lovers and music fans worldwide in a shared moment of celebration.
“Last year’s Toast proved that Bourbon brings people together across continents and cultures… This year’s event promises to be even more expansive, more spirited, and downright legendary.”
— Colleen Thomas, KDA Vice President of Operations
How to Join the World Bourbon Toast™
Fans can participate by:
- Tuning in live via Kentucky Bourbon Trail’s Facebook, Instagram, or YouTube
- Toasting & Posting: Share your toast using #WorldBourbonToast and tag @KentuckyBourbonTrail
- Getting featured: Selected posts will be showcased on official channels
“Partnering with the Kentucky Bourbon Trail to host the World Bourbon Toast is a true celebration of music, flavor, and community.”
— Chamie McCurry, General Manager/CMO, Danny Wimmer Presents
Creative Power Behind the Event
Returning for a second year, Lewis, a Nashville-based creative agency, will help bring the event to life. Last year’s toast spanned 32 countries, six continents, and featured 30 special guests.
“The World Bourbon Toast is more than an event — it’s a moment of connection that transcends borders.”
— Katie Peninger, VP at Lewis
Get Involved
Visit worldbourbontoast.com to learn how you can participate in this year’s toast.
About the Kentucky Distillers’ Association
Founded in 1880, the KDA is the Worldwide Voice of Bourbon™, representing a diverse membership that produces the majority of the world’s Bourbon. Kentucky Bourbon is a $9 billion economic engine, supporting 23,500+ jobs and attracting 2 million+ annual visitors through the Kentucky Bourbon Trail®.
Learn more at kybourbon.com and kybourbontrail.com
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