The prohibition-themed apartment can be booked during March 2023 with all proceeds benefiting the Center for Women and Families.
Old Forester Sleepeasy Full Details:
LOUISVILLE, Kentucky, February 21, 2023 – Old Forester – the only bourbon to exist before, during and after Prohibition – today launches its inaugural Sleepeasy, an immersive experience on historic Whiskey Row in downtown Louisville.
From March 1 to April 2, 2023, consumers nationwide can book a stay in the one-bedroom apartment that draws upon the brand’s rich 152-year history and is located adjacent to Old Forester Distillery.
The Old Forester Sleepeasy will transport guests to a simpler era with timeless classics including expertly crafted chess boards, vinyl records and memorabilia from the brand’s archives. To make your reservation between March 1 – April 2, 2023, click HERE. Bookings start at noon, Wednesday, Feb 22, 2023.
What’s Including in Your Booking:
- a personalized meet and greet with Master Taster Melissa Rift
- a tour and tasting at Old Forester Distillery
- and the rare opportunity to purchase limited-edition whiskies including the 117 entire Series, President’s Choice 2023, and Birthday Bourbon 2022.
The Sleepeasy is the ultimate experience for bourbon lovers. People will receive an insider look at the world’s first bottled bourbon – and this experience will take guests through Old Forester’s unique history. And the best part – it’s all for charity.
Master Taster Melissa Rift
Proceeds from bookings will be donated to the Center for Women and Families, a non-profit that helps women and families in Louisville in crisis by providing housing, support and safety from domestic violence.
We are so grateful to Old Forester for this generous donation and the strong message it sends about the importance of the community supporting the critical work The Center is doing every day to help individuals and families in situations that threaten their safety and well-being.
Domestic violence deaths have been increasing in our area, and there is a greater need for our services than ever. The funding raised through this unique opportunity will help us continue to raise awareness about this crime and how to seek help, answer our crisis line 24/7, and provide safe housing and vital resources to aid our clients on their journey from victims to courageous survivors.
The Sleepeasy was announced today as Old Forester celebrated the newest release in its acclaimed 117 series – Warehouse H bourbon.
Elizabeth Wessels-Martin, president and CEO of The Center for Women and Families
Warehouse H is symbolic of Old Forester’s growth after WWII. Construction on the brick warehouse began in 1946, housing 50,000 barrels. The 4 story, 8 chamber warehouse was designed to be heat cycled in the winter months when temperatures dropped below 60 degrees and the maturation process ceased. Warehouse H is unusual in its heat cycling profile with the 1st floor sometimes hitting the highest temperatures.
Customers staying in the Sleepeasy get the opportunity to purchase Warehouse H, along with other rare bourbons.
Sleepeasy Booking Terms:
- Guests must be 21 or over
- Limit of two people (the apartment has a queen bed that sleeps two)
- Bookings are available from March 1 – April 2, 2023.
- Three-night minimum at $500 per night. Guests may book up to five nights.
All proceeds will be donated to the Center for Women and Families. To make your reservation between March 1 – April 2, 2023, click HERE.
About Brown-Forman
For more than 152 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, and Fords Gin. Brown-Forman’s brands are supported by approximately 5,200 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.
About Old Forester Bourbon
Old Forester is Brown-Forman’s founding brand, founded in 1870 by George Garvin Brown. Brown believed Old Forester was so pure and consistent that he sealed it, signed it, and pledged, “There is nothing better in the market.”
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