Home » Archives for Bourbon Lens Team

Author name: Bourbon Lens Team

Bourbon and Whiskey News

Little Book Chapter 10 Combines Booker’s, Knob Creek, and Basil Hayden Bourbons

/

Little Book Chapter 10 Combines Booker’s, Knob Creek, and Basil Hayden Bourbons Read Post »

Little Book Unveils Milestone Tenth Chapter in Experimental Whiskey Line by James B. Beam Distilling Co. Little Book has announced the release of Chapter 10, titled “All The Wiser,” marking the tenth edition in the annual whiskey blending series created by Freddie Noe. The release continues the experimental whiskey line launched by Freddie Noe as […]

Bourbon and Whiskey News

Jameson’s New “It’s What You Bring” Campaign Launches with J Balvin & KidSuper

/

Jameson’s New “It’s What You Bring” Campaign Launches with J Balvin & KidSuper Read Post »

Jameson Expands Its Football Culture Campaign With J Balvin and KidSuper Streetwear Collection. Jameson Irish Whiskey has launched a new global campaign titled “It’s What You Bring,” partnering with J Balvin and Colm Dillane to celebrate football fan culture through music, fashion, and community-driven experiences. The campaign officially debuted in Brooklyn on the rooftop football

Bourbon and Whiskey News

Maker’s Mark and Kelsey Plum Collaborate on Limited-Edition “Yam Jam” Bourbon

/

Maker’s Mark and Kelsey Plum Collaborate on Limited-Edition “Yam Jam” Bourbon Read Post »

Maker’s Mark Launches Private Selection with WNBA Star Kelsey Plum. Maker’s Mark has announced a new limited-edition Private Selection bourbon created in collaboration with Kelsey Plum. The release, titled “Yam Jam by Kelsey Plum,” will launch May 7, 2026, at select retailers in Los Angeles ahead of the 2026 WNBA season. The collaboration stems from Plum’s participation

Bourbon and Whiskey News

Diageo Releases Rare, 31-Year-Old Stitzel Reserve Bourbon at 163.2 Proof

/

Diageo Releases Rare, 31-Year-Old Stitzel Reserve Bourbon at 163.2 Proof Read Post »

Second Stitzel Reserve Expression Arrives at Insane 163.2 Proof (we thought it was a typo!) and Limited to 176 Bottles. Diageo announced the release of Stitzel Reserve 31-Year-Old Bourbon Whiskey, the second expression in the Stitzel Reserve collection from Stitzel-Weller Distillery. The release became available April 30, 2026, exclusively at the Louisville distillery with a

Bourbon and Whiskey News

Jim Beam Hosts Miami Grand Prix Fan Event with Cadillac F1 Driver Sergio Pérez

/

Jim Beam Hosts Miami Grand Prix Fan Event with Cadillac F1 Driver Sergio Pérez Read Post »

Jim Beam Celebrates Miami Race Weekend with Formula 1 Event and New Cocktail. Jim Beam hosted a fan-focused event in Miami ahead of the Miami Grand Prix, featuring Cadillac Formula 1 Team driver Sergio Pérez. Held at Moxy Miami South Beach, the event gave fans an opportunity to interact with Pérez ahead of Cadillac Formula 1 Team’s first race

Bourbon and Whiskey News

Bardstown Bourbon Company Launches NFC-Powered Personalized Bourbon Gifting Experience

/

Bardstown Bourbon Company Launches NFC-Powered Personalized Bourbon Gifting Experience Read Post »

New technology is coming to the whiskey aisle with the launch of “Bourbon Gifting Reimagined,” a first-of-its-kind NFC-powered gifting platform designed to transform any bottle into a personalized experience. Announced ahead of Father’s Day 2026, the new initiative allows consumers to apply a premium NFC-enabled sticker to a bourbon bottle and attach a custom digital

Scroll to Top