The Toyota Center, home to the NBA’s Houston Rockets, will feature the “Garrison Brothers Bourbon Bar”
Garrison Brothers, Texas’ first legal bourbon distillery, is proud to announce a new partnership with the Houston Rockets and Toyota Center. The multi-year deal, which includes Garrison Brothers named an Official Partner of the Houston Rockets, begins October 1. Toyota Center will feature a new namesake bar, Garrison Brothers Bourbon Bar, on the upper concourse with an adjoining lounge area. The new bar will be open to all Rockets fans and concert attendees and feature three Garrison Brothers bourbon expressions and seasonal cocktails on tap. Garrison Brothers ultra-premium bourbon will also be served throughout the arena including on menus for all Toyota Center suites. Garrison Brothers will begin service at Toyota Center officially on October 4 and the fully branded bar and lounge build-out will be completed in late Fall 2023.
We are thrilled to be able to serve Garrison Brothers inside Toyota Center and be an official partner of the Houston Rockets. We have long admired the Houston Rockets and the city as a beacon of innovation and growth and, celebrate this new union of Texas legends.
Rob Cordes, Chief Marketing Officer of Garrison Brothers
Recently named as 2023 Distillery of the Year by the American Distilling Institute, Garrison Brothers, founded in 2006, is located in Hye, Texas. The distillery, which is open for tours and special events, sits on a 100-acre working cattle ranch in beautiful Hill Country. Garrison Brothers bourbon is currently served and sold in 48 states including in hotels, bars and restaurants throughout the Houston area.
We’re proud to partner with a Texas-based brand in Garrison Brothers to offer their signature bourbon and elevated cocktails at Toyota Center. This collaboration, highlighted with an upgraded premium bar, reflects our commitment to delivering unique experiences for fans attending Rockets games and our wide variety of concerts and other events.
Rockets President of Business Operations Gretchen Sheirr
Toyota Center is in the heart of downtown Houston and is the premier sports and entertainment venue in the nation’s fourth-largest market. Since opening its doors in 2003, Toyota Center has been home to the Houston Rockets and host to some of the world’s most well-known national and international touring artists, as well as the 2006 & 2013 NBA All-Star Games and the 2008 Latin Grammys.
About Garrison Brothers Distillery
Garrison Brothers Distillery is a small farm and ranch located in the beautiful Texas Hill Country that authentically produces straight bourbon whiskey. Garrison Brothers introduced the first bourbon whiskey legally made in Texas in 2010 and has since developed a rabid fan base. Every expression of Garrison Brothers bourbon is made from a sweet mash bill and barrel-aged in the intense Texas climate. The extreme heat creates multiple aging seasons in a year, resulting in a darker, richer, and fuller bourbon, bolder than almost any other bourbon on the market.
In 2023, Garrison Brothers Distillery, was named Distillery of the Year and presented with the prestigious Bubble Cap award by the American Distilling Institute. The distillery and its barrel barns are open to the public for tours in Hye, Texas. If you are interested in learning more about Garrison Brothers Bourbon or in taking a tour of the distillery, visit garrisonbros.com or follow @garrisonbros on Facebook, Twitter, and Instagram.
Image Credit: Brent Baxter for Garrison Brothers
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