Kaveh Zamanian's Latest, Unexpected Collaboration: Mash & Mallow S'Mores Whiskey

Mash & Mallow exudes a smoky aroma with a subtle melding of flavors such as graham cracker, chocolate, roasted marshmallow and sweet confectionary sugar.

Kentucky Bourbon Hall of Famer, Kaveh Zamanian, is at it again! This time, in a move that we never saw coming, he’s releasing a unique flavored whiskey in collaboration with Pernod Ricard. Admittedly, this may have been the last press release we expected to see in our inbox today, but regardless, we love seeing Kaveh continue to push boundaries in whiskey.

Full Details on Mash & Mallow

Mash & Mallow, a new craft whiskey brand, today announced its debut whiskey with flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s’mores-influenced experience. Inspired by the great outdoors and reminiscent of long nights beside the fire, the premium whiskey presents a smooth, smoky finish perfect for crisp fall nights ahead.

Founded by Kentucky Bourbon Hall of Fame Whiskey Maker, Kaveh Zamanian, in partnership with Pernod Ricard, Mash & Mallow is yet another demonstration of Zamanian’s commitment to pushing the boundaries of whiskey making.

Mash & Mallow exudes a smoky aroma with a subtle melding of flavors such as graham cracker, chocolate, roasted marshmallow and sweet confectionary sugar. On the palate, consumers can expect a liquid that retains a strong whiskey character and a wood-oak finish that is sweet with a subtle smokiness. Roasted and toasted to perfection, the whiskey’s mash bill features 97% corn whiskey and 3% rye whiskey, alongside added flavors.

Today’s whiskey drinkers continue to embrace non-traditional and classic culinary recipes in spirits. Mash & Mallow is a bold, simple and irreverent whiskey with the nostalgic smack of s’mores toasted by the fire. I wanted to create a smooth whiskey that is so good you’ll take it with you anytime adventure calls – from your local bar to an adventure in the great outdoors. I am excited to finally share Mash & Mallow and hope to continue inspiring a new generation of thrill-seekers through unexplored flavors.
Kaveh Zamanian

This is the second launch in a series of collaborations between Zamanian and Pernod Ricard. In August, Mary Dowling Whiskey Company announced the debut of its premiere whiskey lineup, featuring two distinctive expressions: Tequila Barrel and Double Oak Barrel.

The brand’s commercial support in the U.S. is led by Castle Brands. Mash & Mallow is available for purchase at select retailers in CA, CO, FL, GA, IL, KY, LA, MA, MD, MI, NJ, NY, SC, TX, WA and WI. The 750ml bottle has a suggested retail price of $32.99 and is 35% ABV (70 proof). Must be 21 or older to purchase. For more information about Mash & Mallow, visit www.mashandmallow.com or on social media @mashandmallowwhiskey.

About Castle Brands

Castle Brands is a developer and international marketer of premium and super-premium brands including Goslings^® Rums, Goslings^® Stormy Ginger Beer and Goslings Dark ‘n Stormy^® RTD, as well as Ramazzotti^® Italian liquors & Method and Madness Irish whiskies. The company was acquired in 2019 by Austin Nichols & Co. Inc., a subsidiary of Pernod Ricard S.A. Additional information concerning Castle Brands is available on the Company’s website, www.castlebrandsinc.com.

Image Credit: Pernod Ricard and Mash & Mallow

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