Lux Row Announces New, 10 Year Single Barrel Rebel Bourbon

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Fast Facts – Rebel 10:

  • Unique Aging and Bottling: Rebel® 10-Year Single Barrel Bourbon is meticulously aged and hand bottled at 100 proof (50% ABV), ensuring each batch has a distinct flavor profile.
  • Award-Winning: The bourbon has received prestigious awards, including Double Platinum from the American Spirits Council of Tasters (ASCOT) Awards and Platinum – Best of Class from the SIP Awards in the single barrel American whiskey up to 10 years category for 2024.
  • Rich Flavor Profile: This bourbon features a complex flavor profile with notes of vanilla, dark fruits, citrus, oak, caramel, and a smooth oak finish with a hint of spice.
  • Retail Availability: The annual release will be available in limited quantities later this month at a suggested retail price of $99.99 per 750mL bottle.

ST. LOUIS (June 3, 2024) – Lux Row Distillers® proudly announces the introduction of Rebel® 10-Year Single Barrel Bourbon. This highly-anticipated, award-winning annual release is meticulously aged and hand bottled at 100 proof (50% ABV), ensuring a unique flavor profile for each batch. The limited allocation will be available later this month at a suggested retail price of $99.99 per 750mL bottle.

Rebel 10-Year Single Barrel Bourbon is crafted according to Rebel Bourbon’s original, time-honored wheated recipe dating back to 1849. Bottled one barrel at a time, this bourbon offers a uniquely rebellious experience. With its golden amber glow, Rebel 10-Year features a nose of vanilla and dark fruits followed by citrus and oak, a palate of caramel and citrus, and a velvety smooth oak finish with a hint of spice. Each bottle includes the barrel number and ‘aged since’ date.

Award-Winning Excellence

Rebel 10-Year Single Barrel Bourbon recently received Double Platinum from the American Spirits Council of Tasters (ASCOT) Awards in the single barrel bourbon whiskeys up to 10 years category. Additionally, the SIP Awards, the only internationally recognized consumer judging spirits competition, awarded Rebel 10-Year the top honor of Platinum – Best of Class in the single barrel American whiskey up to 10 years category for 2024.

Partnerships and Barrel Programs

Earlier this year, Rebel Bourbon became the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and NASCAR® Cup Series champion Kyle Busch. Rebel Bourbon also offers two new barrel programs for retailers: Rebel Full Proof Single Barrel, available in person at Lux Row Distillers or via a mailed sample kit, and Rebel Stave Finish Collection Single Barrel, available in person at Lux Row Distillers.

This annual Rebel 10-Year Single Barrel shows how Rebel is bridging the gap between its heritage and modern tastes. I think consumers will appreciate the hand-crafted single barrel process when they experience the robust, rebellious flavor and mature finish of this extra smooth sipping whiskey.

Lux Row Master Distiller John Rempe

About Luxco

Founded in St. Louis in 1958 by the Lux Family, Luxco is a leading producer, supplier, importer, and bottler of beverage alcohol products. Luxco’s mission is to meet and exceed the expectations of consumers, associates, and business partners. Merged with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson, and Daviess County; Lebanon, Kentucky-based Limestone Branch Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey, Minor Case Straight Rye Whiskey, and Bowling & Burch Gin; Jalisco, Mexico-based Destiladora Gonzalez Lux, producer of 100% agave tequilas, El Mayor, Exotico, and Dos Primos; and Ross & Squibb Distillery in Lawrenceburg, Indiana, where Remus Straight Bourbon Whiskey and Rossville Union Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl Vodka, Saint Brendan’s Irish Cream, The Quiet Man Irish Whiskey, Green Hat Gin, and other well-recognized brands.

For more information about the company and its brands, visit luxco.com.

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