Home » bourbon lens

bourbon lens

Damon and Andrea toasting Kentucky Senator Bourbon
Bourbon Lens Podcast

380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer

/

380: Politics, Pours, and Portfolios: Inside Kentucky Senator Bourbon with Damon Thayer Read Post »

LEXINGTON, KY – Bourbon is more than a spirit in the Bluegrass State; it is a political and cultural currency. Kentucky Senator Bourbon, the award-winning brand co-founded by 2025 Kentucky Bourbon Hall of Fame inductee Damon Thayer and Andre Regard, is proving that heritage doesn’t just belong in textbooks—it belongs in a glass. What began […]

Bourbon and Whiskey News, Bourbon Lens Podcast

379: Marketing Maverick Steven Grasse Reveals the “Creative Grenades” Shaping the Future of Spirits

/

379: Marketing Maverick Steven Grasse Reveals the “Creative Grenades” Shaping the Future of Spirits Read Post »

As the spirits industry navigates a volatile landscape of overproduction and shifting consumer habits, branding visionary Steven Grasse—the mind behind Hendrick’s Gin and Sailor Jerry Rum—is sharing a unconventional roadmap for resilience. Grasse, founder of Tamworth Distilling and Quaker City Mercantile, argues that the path to longevity isn’t found in rapid national expansion, but in

Bourbon and Whiskey News

Sazerac Company Named Cornerstone Partner of Louisville Soccer Clubs

/

Sazerac Company Named Cornerstone Partner of Louisville Soccer Clubs Read Post »

Sazerac is the New Official Spirits Partner of Louisville City FC and Racing Louisville FC. Sazerac Company has entered into a multi-year partnership with Louisville City FC and Racing Louisville FC, becoming a Cornerstone Partner and the Official Spirits Partner of both clubs. The agreement highlights Sazerac’s continued investment in Louisville, where the company is headquartered and maintains a significant operational presence. Stadium

Bourbon and Whiskey News

Old Forester Introduces “The Perfecta” Cocktail for the Kentucky Derby

/

Old Forester Introduces “The Perfecta” Cocktail for the Kentucky Derby Read Post »

The New Derby Cocktail Expands Beyond the Mint Julep. Old Forester has announced the debut of “The Perfecta,” a new cocktail created for the 2026 Kentucky Derby season. The cocktail is designed to offer an alternative to the traditional Mint Julep and will be served during Derby week at select Old Forester signature bars. The

Bourbon and Whiskey News

Pursuit United Double Oaked Rye Leads 2026 Whiskey Row Series

/

Pursuit United Double Oaked Rye Leads 2026 Whiskey Row Series Read Post »

Limited to 160 Bottles, Pursuit Rye Anchors 2026 Whiskey Row Selection Pursuit Spirits has been named the featured producer for the 2026 Whiskey Row Series, an annual private selection organized by John Shumake. The series brings together industry figures in Louisville to mark the spring season and the city’s racing calendar. For 2026, the selection committee chose to feature

Bourbon and Whiskey News

Stitzel-Weller Distillery Exclusive: Blade and Bow 22-Year Bourbon Returns for 2026

/

Stitzel-Weller Distillery Exclusive: Blade and Bow 22-Year Bourbon Returns for 2026 Read Post »

Ultra-Aged Annual Release Returns to Stitzel-Weller Distillery Blade and Bow has announced the 2026 re-release of its 22-Year-Old Kentucky Straight Bourbon Whiskey. First introduced in 2015, the expression returns as part of the brand’s annual ultra-premium lineup, produced in extremely limited quantities and tied to the legacy of Stitzel-Weller Distillery. The release is positioned as

Scroll to Top