Treaty Oak’s 25-acre distillery, located in Dripping Springs, Texas will play a crucial role in HBB’s goal to secure organic certification and expand nationally.
High Basin Brands (HBB), a new premium spirits company based in Dripping Springs, Texas, has launched with a successful $4 million seed round, nearly doubling its initial target. The company aims to redefine the organic spirits landscape, bringing together a team of seasoned industry experts. Their strategy focuses on producing sustainably crafted beverages that meet growing consumer demand for high-quality, environmentally responsible spirits.
A key move in HBB’s growth strategy is the acquisition of Treaty Oak Brewing and Distilling, one of Texas’ oldest distilleries. This asset purchase not only strengthens HBB’s portfolio but also positions the company to become a major player in the premium organic spirits market. Treaty Oak’s 25-acre distillery, located in Dripping Springs, will play a crucial role in HBB’s goal to secure organic certification and expand nationally. The acquisition aligns with HBB’s “grain-to-glass” production model, which emphasizes sustainability through the use of locally sourced, heirloom grains and environmentally conscious practices.
Acquiring Treaty Oak is a transformative step in expanding our portfolio and leading the industry toward more conscious consumption. With so few certified organic whiskey options currently available, we’re excited to fill that gap by transitioning Treaty Oak to organic production. We believe consumers deserve not only exceptional quality but also transparency and sustainability in what they drink. By aligning our production with organic standards, we’re positioning Treaty Oak to meet the demand for spirits that prioritize both taste and environmental responsibility.
– Jordan Rothschild-Noomé, CMO of High Basin Brands
About High Basin Brands:
Founded in 2023, High Basin Brands is a national premium spirits supplier, acquirer and brand innovator focused on organic production and sustainable practices. Dedicated to meeting the evolving consumer demand for high-quality, eco-conscious options, High Basin Brands emphasizes both market growth and widespread distribution. The company’s portfolio features the historic Treaty Oak Brewing and Distilling, along with the upcoming launch of Ghost Hill Organic Vodka. For more information visit highbasinbrands.com.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
If you like cocktails, subscribe to our second podcast, Cocktails with Friends. Cocktails with Friends is hosted by our good friend and partner, Bob Cutler.