Best known for playing Beth Dutton in the hit Paramount TV series “Yellowstone” and numerous feature films, Reilly Joins Award-Winning American Wine and Spirits Brand to Drive Continued Growth and Awareness.
Ammunition Wines & Whiskey, an award-winning spirits brand focused on the American West, has announced that actress Kelly Reilly is joining the company as a partner. Reilly, known for her role as Beth Dutton on Yellowstone, brings her creative vision and passion for storytelling to Ammunition’s premium wine and whiskey portfolio. This marks Reilly’s first brand partnership, where she will help elevate the brand’s message through its “Soil to Spirit” campaign, which highlights the craftsmanship and journey from Earth to bottle. Reilly’s involvement emphasizes Ammunition’s commitment to quality, authenticity, and its respect for the land.
I have always harbored a deep respect for the land and our natural resources. I was immediately drawn to Ammunition’s commitment to create a stand-out product with a brand identity rooted in the spirit of the American West. I’m thrilled to partner with Ammunition and contribute my experiences and perspectives.
– Kelly Reilly
The “Soil to Spirit” campaign, set to launch in early 2025, aims to celebrate the process behind Ammunition’s wines and whiskeys, focusing on the farm-to-bottle journey that defines the brand. With a personal interest in horseback riding and support for wild Mustang charities, Reilly connects deeply with Ammunition’s values of land stewardship and craftsmanship. The campaign also addresses the underrepresentation of women in whiskey culture, a demographic that makes up over 36% of whiskey drinkers but is often overlooked in marketing. Reilly will use her platform to challenge traditional whiskey narratives and highlight the growing role of women in the industry.
Ammunition Wines & Whiskey has experienced significant growth in 2023, increasing distribution across major retailers like Walmart, Publix, Total Wine & More, and ABC. This has helped the brand establish itself as a fan favorite and position it for even greater success in 2024. With Kelly Reilly on board, Ammunition is poised to further amplify its presence and brand storytelling in 2025. The partnership is expected to reshape consumer perceptions and accelerate the brand’s evolution, driving increased visibility and sales. For more information on Ammunition Wines & Whiskey, visit drinkammunition.com.
About Ammunition Wines & Whiskey
Ammunition Wines & Whiskey is a premium spirits brand that pays homage to the pioneering spirit of the American West. Crafted from the finest ingredients and expertly distilled, Ammunition’s products are defined by their commitment to quality, authenticity, and a deep respect for the land.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
If you like cocktails, subscribe to our second podcast, Cocktails with Friends. Cocktails with Friends is hosted by our good friend and partner, Bob Cutler.
Recent Bourbon Lens Coverage
- Yellowstone Actress, Kelly Reilly, and Ammunition Whiskey’s New Marketing Campaign
- Glenfiddich & Aston Martin Formula 1 Team Launch New Partnership with Ultra-Rare Scotch Whisky
- 2XO Gem of Kentucky is the Double-Barreled Bourbon Worth Hunting
- Hidden Barn’s Third Annual Maderia-Finished Bourbon is a “Perfect Harmony”
- Loch Lomond Crowned Scotch Whisky Producer of the Year at the 2024 IWSC
- Redwood Empire Whiskey Announces New Haystack Needle Single Barrel Program
