Industry Veteran Joins Heaven Hill to Expand Bourbon Advocacy
LOUISVILLE, KY (January 29, 2025) – Heaven Hill Brands proudly announces the appointment of Adam Edwards as the company’s new East Coast Ambassador. With over 20 years of experience in the spirits industry, Edwards brings deep expertise, passion, and a strong background in whiskey education and brand advocacy. In his new role, he will represent Heaven Hill’s renowned bourbon portfolio, educating consumers, trade professionals, and media about the rich history and craftsmanship behind the brand.
A Deep-Rooted Passion for Bourbon
A Louisville native, Edwards has long been immersed in Bourbon culture, shaping his approach to whiskey education and trade marketing. Before joining Heaven Hill, he held key roles with several respected brands, including:
- National Brand Ambassador at Heaven’s Door Whiskey – Developed trade relationships, executed events, and led consumer education initiatives.
- Field Marketing Manager at Heaven’s Door Whiskey – Focused on trade advocacy and market expansion.
- Whiskey Specialist & Single Barrel Experience Manager at Rabbit Hole Distillery – Led educational programs and consumer experiences for nearly four years.
Edwards holds prestigious industry certifications, including:
✅ Certified Executive Bourbon Steward
✅ WSET II Spirits Certification with Distinction
✅ Degree in Music Performance from the University of Louisville
A New Chapter with Heaven Hill
“I am incredibly excited to take on this new role with Heaven Hill,” said Edwards. “As someone who grew up surrounded by Bourbon culture, it’s an honor to help share the story of Heaven Hill and its legacy of excellence with others. I’m looking forward to engaging with both new and experienced enthusiasts to help further spread the appreciation for fine whiskey.”
In his new position, Edwards will spearhead Bourbon education and engagement through panels, masterclasses, and whiskey-related events.
Elayne Duff, Global Director of Advocacy at Heaven Hill Brands, expressed excitement about Edwards’ appointment:
“We are thrilled to have Adam join our team as the new East Coast Ambassador. His depth of experience, his passion for Bourbon, and his strong commitment to education make him the perfect representative for our brands. We’re confident that his enthusiasm and talent will help spread the knowledge and enjoyment of our products across the country.”
Outside of the whiskey world, Edwards enjoys spending time outdoors, hiking with his wife and daughter, running with his two dogs (Saz and Boo), and playing the tuba in a New Orleans-style brass group.
About Heaven Hill Brands
Founded in 1935, Heaven Hill Brands is one of the largest independent, family-owned spirits producers in the U.S. and the world’s second-largest holder of Kentucky Bourbon. The Bardstown, KY-based company was named a 2024 Best Managed Company by Deloitte Private and The Wall Street Journal.
Heaven Hill’s Award-Winning Portfolio Includes:
🥃 Evan Williams Bourbon
🥃 Elijah Craig Bourbon
🥃 Larceny Bourbon
🥃 Henry McKenna Bourbon
🥃 Rittenhouse Rye Whiskey
🍸 Deep Eddy Vodka
🍹 Admiral Nelson’s Rum
🥃 Black Velvet Canadian Whisky
🌵 Lunazul Tequila
🌟 HPNOTIQ Liqueur
🍀 Carolans Irish Cream Liqueur
🍸 Samson & Surrey Portfolio
For more information, visit Heaven Hill Brands.
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