Bourbon and Whiskey News

Need your fix of news in the spirts world?  Jake & Scott have you covered with the latest from around the world of bourbon, whiskey and beyond.

Bourbon and Whiskey News

Maker’s Mark is “Perfectly Unreasonable” About Crafting Fine Kentucky Bourbon

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Maker’s Mark is “Perfectly Unreasonable” About Crafting Fine Kentucky Bourbon Read Post »

New Global Brand Campaign Celebrates the Remarkable Lengths it Takes to Create Uncompromisingly Delicious Bourbon Maker’s Mark has launched its new global brand campaign, “Perfectly Unreasonable,” celebrating the brand’s relentless pursuit of excellence in both life and bourbon. The cinematic campaign emphasizes the idea that going to unreasonable lengths is what separates good from remarkable. […]

Bourbon and Whiskey News

Marlene Holmes Becomes First Female U.S. Distiller in Whiskey Magazine Hall of Fame

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Marlene Holmes Becomes First Female U.S. Distiller in Whiskey Magazine Hall of Fame Read Post »

Check out the Bourbon Lens interview with Marlene before the awards: BLANCO, Texas (February 14, 2025) – Marlene Holmes, master distiller of Milam & Greene Whiskey, has achieved a groundbreaking milestone as one of the first American women—and the only female distiller in the U.S.—to be inducted into Whisky Magazine’s Hall of Fame. Recognized as

Bourbon and Whiskey News

Frey Ranch Joins University of Kentucky’s Estate Whiskey Alliance®

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Frey Ranch Joins University of Kentucky’s Estate Whiskey Alliance® Read Post »

Estate Whiskey Alliance® adds Frey Ranch as one of it’s newest members. Fallon, NV (February 13, 2025) – Frey Ranch Distillery proudly announces its partnership with the University of Kentucky’s Estate Whiskey Alliance® (EWA), reinforcing its commitment to local sourcing, sustainability, and farm-to-glass whiskey production. As one of the few true estate distilleries in the

Bourbon and Whiskey News

Barrel King and Mash & Drum’s Jason Callori Partner to Launch Drum Key Spirits

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Barrel King and Mash & Drum’s Jason Callori Partner to Launch Drum Key Spirits Read Post »

Barrel King and renowned whiskey expert Jason Callori of Mash & Drum have joined forces. They have launched Drum Key Spirits. This is an exclusive new whiskey brand dedicated to crafting exceptional small-batch and single barrel releases. BOURBON, Mo., Feb. 13, 2025 – Barrel King is proud to announce an industry-first collaboration with Jason Callori,

Bourbon and Whiskey News

Kentucky Peerless Distilling Co. Unveils New Toasted Rye Whiskey

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Kentucky Peerless Distilling Co. Unveils New Toasted Rye Whiskey Read Post »

LOUISVILLE, KY (February 2025) – Kentucky Peerless Distilling Company, a family-owned and operated craft distillery, is proud to announce the release of Peerless Toasted Rye Whiskey. Batch 1 will launch on March 15, 2025, at 10 a.m. at the Peerless Distillery, located at 120 North 10th Street, Louisville, KY. Following the distillery release, Toasted Rye

Bourbon and Whiskey News

Bruce Joseph Retires as Master Distiller of Hotaling & Co. After 45 Years in Craft Spirits

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Bruce Joseph Retires as Master Distiller of Hotaling & Co. After 45 Years in Craft Spirits Read Post »

Bruce Joseph retires after 45 years of shaping American craft spirits—his legacy lives on at Hotaling & Co. SAN FRANCISCO, February 12, 2025 – After nearly 45 years of shaping the American craft brewing and distilling industries, Bruce Joseph will officially retire and transition into the role of Master Distiller Emeritus and distillery consultant for

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