Need your fix of news in the spirts world? Jake & Scott have you covered with the latest from around the world of bourbon, whiskey and beyond.
Heirloom Grain Innovation From New Riff Read Post »
Bourbon Lens Thoughts: For the second time in as many days, we are talking about the idea that heirloom ingredients may be the next big innovation in the whiskey industry. While the first time it was brought up it was a conversation, New Riff is going to market with these rare Heirloom varieties of corn. […]
Jack Daniel’s & McLaren Racing Team Up for Limited Edition Bottle Read Post »
Limited edition bottle features special packaging to celebrate the brands’ pioneering founders and spirit of independence, authenticity and boldness. Lynchburg, Tennessee (April 26, 2023) – The Jack Daniel Distillery today announced a limited edition Jack Daniel’s Tennessee Whiskey to commemorate its partnership with McLaren Racing. Available in select Formula 1 race markets across the globe,
The Resurrection Of Storied Hunting Creek Straight Rye Whiskey Read Post »
Hunting Creek Straight Rye Whiskey Revived by Southern Distilling Company Founders continue mission of reigniting state’s whiskey legacy STATESVILLE, N.C. (April 26, 2023) – – – North Carolina’s whiskey history is as long as the Catawba River, and Southern Distilling Company continues to reignite that rich tradition with the launch of Hunting Creek Straight Rye
No Captain’s Pick Needed, Elijah Craig Named Official Bourbon Of The Ryder Cup Read Post »
Bourbon Lens Thoughts On Elijah Craig and Ryder Cup Partnership: Elijah Craig keeps making golf more interesting! With their newest deal to become the Worldwide Bourbon partner of the Ryder Cup it means the most rowdy event in golf got a great bourbon to accompany it! The expansion of this partnership is great and makes
Lost Lantern Single Distillery Series Buoyed By A Gentle Giant Read Post »
If you have have followed Bourbon Lens for any time you know we are huge fans of Lost Lantern. We couldn’t be more excited for Nora and Adam today as they launch their Single Distillery Series at 1pm. We recently had the opportunity to have a sneak preview of the three new offerings: Gentle Giant,
Michter’s Making Moves to Increase Production; Releases New 10 Year Rye Whiskey Read Post »
Michter’s Distillery is expanding to meet global and domestic demand as part of its long-term plans for the future. While this may not satisfy immediate needs for their products, there is some good news coming from the Michter’s team today. For the first time since July 2022, Michter’s 10 Year Rye will hit shelves. While
