News from around the world of whiskey curated by Scott and Jake.
A Decade in the Making: The Return of the Private Cask Program HOLLAND, Mich., Sept. 9, 2025 — Jos. A. Magnus & Co. proudly announces the revival of its Private Cask Program, featuring a limited release of 10-year-old, cask strength bourbon aged in rare Seguin Moreau barrels. This exclusive offering is crafted from a high-rye mash bill (60% corn, 36% […]
15 STARS Releases New Artisan Collection Bourbon at Kentucky Bourbon Festival Read Post »
New Release Showcases 15- and 12-Year Bourbons. 15 STARS has announced the launch of its newest limited-edition expression, Artisan Collection, timed to coincide with the Kentucky Bourbon Festival. Only 1,290 bottles have been produced, blending straight bourbons aged 15 and 12 years, sourced from Kentucky and Indiana. The release is now available at select retailers nationwide
A Bold Stand Against Trends: Wild Turkey’s New Global Message In a world obsessed with change, Wild Turkey Bourbon is making a bold statement with its new global campaign: “When You Know It’s Right, Don’t Change a Damn Thing.” Directed by Kiku Ohe and developed by GUT New York, the campaign honors the brand’s century-long commitment to
Middleburg Barrel Company Debuts 1787 Provenance Bourbon with Two Expressions Read Post »
Two Flagship Whiskey Expressions at Launch Middleburg Barrel Company has introduced 1787 Provenance Bourbon, a new whiskey line focused on liquid quality, barrel selection, and consumer experience. The first releases include: Both expressions received early acclaim at the 2024 American Whiskey Masters, with the 7-Year earning a Master Medal and the 14-Year securing Gold. Barrel Selection
The Macallan Launches New Global Brand Campaign, Refreshes Timeless Collection Whiskies Read Post »
A New Era for The Macallan Timeless Collections The Macallan has introduced its latest global brand initiative, You Know Me So Well, blending over 200 years of heritage with modern design and consumer experiences. The campaign launches September 18 and coincides with refreshed packaging for The Macallan’s Timeless Collections, including Double Cask, Sherry Oak, and the
Chivas Regal Pays Tribute to Scuderia Ferrari HP Pit Crew with New Film Read Post »
Chivas Regal has released “A Tribute to the Scuderia Ferrari HP Pit Crew”, a new film that highlights the dedication and precision of the unsung team members working behind the scenes for Scuderia Ferrari HP. The short was unveiled at the Italian Grand Prix in Monza as part of Chivas Regal’s ongoing partnership with the Formula 1 team.
