Ammunition Whiskey Announces New Sponsorship in NASCAR Xfinity Series

Ammunition Wines & Whiskey has announced a partnership and sponsorship deal with NASCAR Driver Anthony Alfredo. The partnership kicks off Saturday, February 17, at Daytona International Speedway during the Daytona 500 race weekend. Alfredo will pilot the No. 5 Chevrolet Camaro for Our Motorsports. Ammunition Wine & Whiskey’s logo will be displayed above the lower quarter panel of both sides of the car. Alfredo and Ammunition will take to the track at 5 pm for NASCAR Xfinity Series race.

The 2024 season marks Alfredo’s sixth season as a professional NASCAR race car driver, where he will compete full-time driving the No. 5 Chevrolet Camaro in NASCAR Xfinity Series and part-time in the NASCAR Cup Series, driving the No. 62 Chevrolet Camaro ZL1 for Beard Motorsports. Alfredo has started in 85 different races in his closely-watched career and quickly gained critical acclaim and a devoted fanbase as he recorded three top-five and 15 top-10 finishes.

Ammunition Wine & Whiskey’s partnership with Alfredo spans nine marquee races in the NASCAR Xfinity Series across the United States.

  • February 17: Daytona International Speedway in Daytona, FL
  • March 23: Circuit of the Americas in Austin, TX
  • Apr 13: Texas Motor Speedway in Dallas, TX
  • June 8: Sonoma Raceway in Sonoma, CA
  • June 22: New Hampshire Motor Speedway in Loudon, NH
  • July 6: Chicago Street Race in Chicago, IL
  • August 23: Daytona International Speedway in Daytona, FL
  • October 5: Talladega Superspeedway in Talladega, AL
  • October 26: Homestead Miami Speedway in Miami, FL

Alfredo connected with the sport at a young age, taking in races with his dad and driving a rented “legends” car to explore his interest in driving. After spending a lot of time operating heavy equipment and driving trucks, he quickly took to it and signed with Lee Faulk Racing’s Late Model Racing, posting 15 top tens, 7 top fives, 3 top threes, and a win in 16 starts. As Alfredo progressed in his career, he sought support from brands who embodied the same drive and all-American spirit, and working with Ammunition was a natural fit.

I began this partnership as a fan of Ammunition Wine & Whiskeys’ smooth-tasting spirits, and after meeting Andy and Bill and learning how they broke into the alcohol space and built a name and following for their brand, I knew this was a company I wanted to go the distance with. I am very thankful for the support of Ammunition Wines & Whiskey, and I am excited to partner with them for this upcoming season and beyond.

Anthony Alfredo

Ammunition Wines & Whiskey was established in 2021 by Co-Founders Andy Wahl and Bill Kerr to celebrate the American West and blazing new trails and traditions. The wine and spirits portfolio quickly established itself as a fan favorite and is poised to double, if not triple, its sales in 2024. Featuring a curated selection of wine overseen by expert winemaker Bobby Donnelly and straight bourbon whiskey and straight rye whiskey produced in Kentucky, Ammunition’s offerings have gained critical acclaim with reviewers and everyday imbibers alike.

Anthony’s grit, perseverance, and commitment to his craft are what have helped him build a reputation as one of NASCAR’s most promising drivers. We see many parallels between his rapid ascent driving for NASCAR and Ammunition Wine & Whiskey’s building a national brand and fan base, and we are grateful to be able to support Anthony through another standout season.

Ammunition Co-Founder Andy Wahl

This news comes as spirits companies are looking to make a bigger presence in auto racing and NASCAR. For more stories on the blending of the worlds of racing and whiskey, check out some of our past news stories:

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