Jefferson’s Reintroduces Its Brand with Bold New Vision Jefferson’s Bourbon, part of Pernod Ricard, has announced a major rebranding effort through a new campaign titled “Tradition in the Breaking.” Developed in partnership with creative agency Droga5 New York, the fully integrated platform aims to reposition Jefferson’s as a leading super-premium bourbon in the U.S. market. The collaboration […]
Old Overholt’s New Limited-Edition is an Extra Aged 12-Year Rye at Cask Strength Read Post »
Heritage rye brand debuts an unfiltered, full-proof expression aged 12 years in Kentucky Old Overholt has announced the release of Old Overholt Extra Aged Cask Strength 12-Year Rye, a limited-edition Kentucky-style rye whiskey distilled and barreled in the spring of 2013. The release marks one of the brand’s oldest and most mature expressions to date, highlighting
Wild Turkey Partners with YouTuber “Babish” for Friendsgiving Campaign Read Post »
Wild Turkey’s Friendsgiving Campaign Focuses on Giving Back. This Friendsgiving season, Wild Turkey Distilling Co. has announced a new partnership with The Farmlink Project and acclaimed cook and YouTuber Andrew Rea (“Babish”) to raise awareness around food waste and food insecurity. The initiative combines community engagement, charitable giving, and bourbon-inspired cocktails to encourage consumers to
Woodford Reserve Partners with Fashion Brand Markarian for 2025 Holiday Bottle Read Post »
First-Ever Fashion Collaboration for Woodford Reserve. It might be hard to believe, but Woodford Reserve is reminding us that the holidays are just around the corner. Woodford Reserve has unveiled its 2025 holiday bottle, designed in collaboration with fashion designer Alexandra O’Neill, founder of Markarian. This marks the first time the bourbon brand has partnered
Aston Martin F1 and Glenfiddich Bring “Paddock After Dark” to Austin for US Grand Prix Read Post »
Exclusive Fan Experience Blends Motorsports, Music, and Single Malt Whisky. As Formula One™ returns to Austin this weekend, the Aston Martin Formula One™ Team and Glenfiddich Single Malt Scotch Whisky are joining forces for an exclusive fan celebration. The one-night-only “Paddock After Dark” event will take place on Saturday, October 18, from 8:00 PM to 1:00
352: Craft Distilleries to Watch in 2025 and Beyond Read Post »
Jake and Scott turn the spotlight on the craft and independent distilleries making waves across the Bourbon and American Whiskey landscape. From Kentucky to Nevada, Colorado to New York, they highlight more than dozen distilleries to watch in 2025 and beyond — brands that are redefining what it means to craft whiskey in America today.
