Lisa Wicker Joins Whiskey Thief as New Director of Distilling Read Post »
Whiskey Thief Distilling Co. has appointed spirits industry veteran Lisa Roper Wicker as Director of Distilling. CEO and Owner Walter Zausch announced the hire, stating, “Lisa is someone we’ve known for a while, and are excited to bring her to Whiskey Thief to grow distilling, both in production quantity and quality, and be part of […]
Tennessee Whiskey Trail Announces New Father’s Day Weekend Giveaway Read Post »
Tennessee Whiskey Trail Celebrates Father’s Day with Exclusive Giveaway The Tennessee Whiskey Trail is commemorating Father’s Day weekend 2025 with a special giveaway, offering five whiskey-themed prize packages to visitors who check in via the Trail’s digital passport system. The giveaway runs from Friday, June 13 through Sunday, June 15, 2025, and is open to
Milam & Greene Unveils “The Answer” – Innovative Climate Study in Bourbon Aging Read Post »
Milam & Greene Whiskey has announced “The Answer” Straight Bourbon, a limited-edition release and the first bourbon in the U.S. to compare the impact of climate on aging between Kentucky and Texas. Aged for more than five years under identical conditions apart from climate, this two-bottle set offers a side-by-side comparison of how geography influences
332: Celebrating 10 Years of Frey Ranch with the Harvester Series Read Post »
In this week’s episode of the Bourbon Lens Podcast, Jake and Scott raise a glass to Frey Ranch Distillery as they unveil the 10th Anniversary Harvester Series. The duo dives into the history of Frey Ranch, explores the innovation behind this milestone release, and shares stories from years of collaboration and friendship with the Frey
Jack Daniel’s New Global Brand Campaign: “That’s What Makes Jack, JACK” Read Post »
Jack Daniel’s Launches Global Campaign Reinforcing Its Iconic Status Jack Daniel’s has unveiled a new global campaign titled “That’s What Makes Jack, JACK,” set to launch worldwide beginning in May. The campaign is aimed at reaffirming the brand’s long-standing identity and highlighting what sets it apart in the whiskey world. Celebrating Traditional Craftsmanship The campaign
Woodford Reserve Introduces Tawny Port Finish in Distillery Series Read Post »
Woodford Reserve has unveiled the latest release in its limited-edition Distillery Series: Tawny Port Finish. This new expression, released May 20, 2025, blends rye and bourbon whiskeys with bourbon finished in Tawny Port barrels to highlight the fruit-forward character of the spirit. The final product is bottled at 90.4 proof and is available in limited
