Author name: Bourbon Lens Team

Bourbon and Whiskey News

The New Release of Michter’s Barrel Strength Rye Whiskey was Just Announced for 2025

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The New Release of Michter’s Barrel Strength Rye Whiskey was Just Announced for 2025 Read Post »

Michter’s US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this 2025 release is 110.5 proof (55.25% ABV). The suggested retail price for a 750ml bottle in the U.S. is $120. When we began selling our rye many years ago, American rye whiskey was virtually an afterthought for […]

Bourbon Lens Podcast

319: Exploring Larrikin Bourbon Co. with Co-Founder Greg Keeley

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319: Exploring Larrikin Bourbon Co. with Co-Founder Greg Keeley Read Post »

In this exciting new episode of Bourbon Lens, hosts Jake and Scott sit down with Greg Keeley, the co-founder of Larrikin Bourbon Co., to dive deep into the building (and rebranding) of a bourbon company. Together, they discuss the origins of Larrikin Bourbon Co., the brand’s ethos, and what makes their whiskey stand out in

Bourbon and Whiskey News

Green River Whiskey is Back on Track This Weekend at Atlanta NASCAR Race

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Green River Whiskey is Back on Track This Weekend at Atlanta NASCAR Race Read Post »

Green River Distilling Co. Extends Partnership with NY Racing for Ambetter Health 400 at Atlanta Motor Speedway Green River Distilling Co., Kentucky’s 10th oldest licensed distillery, has extended its partnership with NY Racing for the upcoming Ambetter Health 400 at Atlanta Motor Speedway on Sunday, February 23, 2025. The team will once again feature the

Bourbon and Whiskey News

Woodford Reserve Unleashes New High Proof Bourbon — Chocolate Whisper Redux

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Woodford Reserve Unleashes New High Proof Bourbon — Chocolate Whisper Redux Read Post »

Chocolate Whisper Redux 139.4 is the highest proof offering since Woodford Reserve’s founding in 1996. Fast Facts about Chocolate Whisper Redux: Full Details on the Release: Woodford Reserve has launched a new limited-edition release as part of its Distillery Series: Chocolate Whisper Redux 139.4. This special bottling marks a milestone for the brand, with the

Bourbon and Whiskey News

Bulleit Frontier Whiskey Unveils New Bottled in Bond Bourbon

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Bulleit Frontier Whiskey Unveils New Bottled in Bond Bourbon Read Post »

Bulleit Bottled in Bond was distilled, aged, and blended at Bulleit Distilling Company in Shelbyville, Kentucky. Bulleit Bottled in Bond Bourbon Bulleit Frontier Whiskey has announced the launch of its first Bottled-in-Bond bourbon, marking a significant milestone in its expansion. Distilled in Spring 2017 at the Bulleit Distilling Company in Shelbyville, Kentucky, and aged for seven years,

Bourbon and Whiskey News

Maker’s Mark is “Perfectly Unreasonable” About Crafting Fine Kentucky Bourbon

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Maker’s Mark is “Perfectly Unreasonable” About Crafting Fine Kentucky Bourbon Read Post »

New Global Brand Campaign Celebrates the Remarkable Lengths it Takes to Create Uncompromisingly Delicious Bourbon Maker’s Mark has launched its new global brand campaign, “Perfectly Unreasonable,” celebrating the brand’s relentless pursuit of excellence in both life and bourbon. The cinematic campaign emphasizes the idea that going to unreasonable lengths is what separates good from remarkable.

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