Chivas Regal x Charles Leclerc announced the multiyear partnership with top Formula 1 driver which highlights the brand’s growing influence in modern sports culture. On the heels of Chivas being named ‘Official Team Partner’ of the Scuderia Ferrari HP Formula 1 team, Chivas Regal has officially welcomed Formula 1 driver Charles Leclerc as its new […]
320: Bulleit Unveils New Bottled-in-Bond Bourbon: Celebrating Bottled in Bond Day Read Post »
In this special episode of the Bourbon Lens podcast, Jake and Scott dive into an exciting new release from Bulleit Whiskey – their first-ever Bottled-in-Bond bourbon expression. In honor of Bottled in Bond Day (March 3), we’re joined by Courtney King. Courtney is the Distillery Manager at Bulleit Distillery and she joins us to share
NASCAR’s Kyle Busch and Rebel Bourbon Unveil New Single Barrel Bourbon Read Post »
The bourbon release takes the Rebel sponsorship of Richard Childress Racing to a new level as the #8 Rebel Bourbon Chevy hits the track this weekend. Rebel Bourbon, based out of Lux Row Distillers in Bardstown, Kentucky, has announced the release of a limited-edition Kyle Busch 108 Single Barrel Bourbon. This bourbon is a collaboration
The New Release of Michter’s Barrel Strength Rye Whiskey was Just Announced for 2025 Read Post »
Michter’s US*1 Barrel Strength Rye is a single barrel product, and the average proof of the barrels in this 2025 release is 110.5 proof (55.25% ABV). The suggested retail price for a 750ml bottle in the U.S. is $120. When we began selling our rye many years ago, American rye whiskey was virtually an afterthought for
319: Exploring Larrikin Bourbon Co. with Co-Founder Greg Keeley Read Post »
In this exciting new episode of Bourbon Lens, hosts Jake and Scott sit down with Greg Keeley, the co-founder of Larrikin Bourbon Co., to dive deep into the building (and rebranding) of a bourbon company. Together, they discuss the origins of Larrikin Bourbon Co., the brand’s ethos, and what makes their whiskey stand out in
Green River Whiskey is Back on Track This Weekend at Atlanta NASCAR Race Read Post »
Green River Distilling Co. Extends Partnership with NY Racing for Ambetter Health 400 at Atlanta Motor Speedway Green River Distilling Co., Kentucky’s 10th oldest licensed distillery, has extended its partnership with NY Racing for the upcoming Ambetter Health 400 at Atlanta Motor Speedway on Sunday, February 23, 2025. The team will once again feature the
