Bardstown, Ky. (April 2, 2025) — Kentucky’s signature industry steps into the national spotlight this Sunday on CBS’ 60 Minutes. The segment traces the fascinating life of a bourbon barrel, from the age-old craft of coopering to its influence on bourbon flavors enjoyed worldwide.
This in-depth story unfolds through three unique perspectives: the cooperage, the distiller, and the barrel broker. It showcases an ancient product that remains a cornerstone of American and global commerce.
Bardstown Bourbon Company Takes Center Stage
The distiller segment features “60 Minutes” correspondent Bill Whittaker interviewing Dan Callaway, Vice President of Product Development at Bardstown Bourbon Company. Callaway, a renowned expert in bourbon blending and maturation, explains the captivating process behind bourbon’s signature richness. “The American oak barrel, years of aging, and the careful art of finishing can unlock bourbon’s depth and character,” he shares. The episode also spotlights other Kentucky businesses, including Independent Stave Co. and Midwest Barrel Co. The full story will be available online after the broadcast.
Event Details
- What: Bardstown Bourbon spotlighted on 60 Minutes
- Where: CBS
- When: Sunday, April 6, 2025, 7 p.m. EDT
- Who: Dan Callaway interviewed by award-winning journalist Bill Whittaker
About Bardstown Bourbon Company
Bardstown Bourbon Company blends innovation with the timeless art of whiskey-making. Home to a state-of-the-art distillery, it offers an authentic bourbon experience on the Kentucky Bourbon TrailTM. The company drives industry progress through transparency, collaboration, and cutting-edge distillation. Recognized as the 2023 Worldwide Whisky Producer of the Year by IWSC and the 2025 Icons of Whisky Global Brand Innovator of the Year, Bardstown Bourbon also earned acclaim for its Amrut Indian Whisky collaboration—the highest-rated American Whiskey by Whisky Advocate in 2024. Part of Lofted Spirits, one of America’s largest whiskey distillers, Bardstown Bourbon continues to redefine the craft. Visit BardstownBourbon.com for more details.
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