Beyoncé and Moët Hennessy craft new SirDavis, an Award-Winning Whisky Redefining American Tradition
AUGUST 20, 2024 – In a pioneering collaboration, Beyoncé Knowles-Carter and Moët Hennessy have unveiled SirDavis, a revolutionary new whisky set to redefine American spirits. This joint venture marks a first-of-its-kind partnership between the global luxury brand and the cultural icon, reflecting their shared vision for the future of American whisky.
SirDavis is a product of years of meticulous crafting, inspired by Knowles-Carter’s passion for Japanese whisky and Moët Hennessy’s expertise in luxury spirits. The whisky features a distinctive mash bill of 51% rye and 49% malted barley, making it one of the rarest offerings in the American whisky market. A secondary maturation in sherry casks adds layers of dark red fruits and spices like clove and cinnamon, creating a bold and sophisticated flavor profile.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky,” says Beyoncé, founder of SirDavis. “SirDavis is a way for me to pay homage to my great-grandfather, a moonshiner in the American South, uniting us through a new shared legacy.”
Named after her great-grandfather, Davis Hogue, SirDavis honors a family legacy of whisky making. The elegant, eye-catching bottle design, featuring a black medallion with a bronzed horse, symbolizes Knowles-Carter’s Texas roots and her commitment to quality and tradition.
Key Highlights of SirDavis:
- Mash Bill: 51% rye, 49% malted barley
- Maturation: Secondary maturation in sherry casks
- Profile: Bold, sophisticated, with notes of dark red fruits, clove, and cinnamon
- Awards: Best In Class at 2023 SIP Awards, 95 points at New York International Spirits Competition, 93 points from the 2023 Ultimate Spirits Challenge
- Price: $89
- Availability: Pre-order at SirDavis.com; retail availability in September 2024 across the U.S., select airports, and stores in London, Paris, and Tokyo.
Dr. Bill Lumsden, an award-winning Master Distiller, led the creation of SirDavis, blending traditional techniques with innovative practices. The result is a whisky that challenges category norms and offers an unparalleled tasting experience, appealing to both seasoned connoisseurs and newcomers to the whisky world.
As Moët Hennessy’s first internally developed spirits brand in the U.S., SirDavis is finished, blended, and bottled in Knowles-Carter’s home state of Texas, adding another layer of authenticity and pride to the brand.
About SirDavis American Whisky:
SirDavis represents a bold new chapter in American whisky, blending tradition with innovation. Crafted with the expertise of Moët Hennessy and the visionary artistry of Beyoncé Knowles-Carter, SirDavis invites a new audience to explore the world of luxury whisky. With its unique mash bill and distinctive flavor profile, SirDavis stands as a testament to the evolving landscape of American spirits.
For more information, visit SirDavis.com and follow SirDavis on Facebook, Instagram, and LinkedIn.
About Moët Hennessy:
Moët Hennessy is the wine and spirits division of LVMH, encompassing 27 renowned Maisons known for their exceptional quality and craftsmanship. Committed to environmental and social responsibility, Moët Hennessy continues to lead the industry with its innovative and sustainable practices.
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