Binder’s Stash and Willett Distillery Form New Strategic Whiskey Partnership

Binder’s Stash, its namesake founder Bill Binder, have announced a strategic partnership with the historic Willett Distillery. The collaboration unites Binder’s Stash’s modern, high-concept whiskey approach with Willett’s decades-long heritage and distilling expertise.

Exclusive Access to Rare Willett Inventory

Through the partnership, Binder’s Stash gains access to Willett’s highly regarded inventory, including experimental mashbills and limited barrels. This relationship is designed to help Binder’s Stash create complex, high-end whiskeys with unique provenance. The brand will also leverage Willett’s advanced bottling infrastructure and global distribution capabilities.

Founder Highlights Shared Values and Vision

“This one-of-a-kind partnership with Willett marks a turning point for Binder’s Stash,” said Bill Binder, Founder of Binder’s Stash. “We’ve built our reputation by sourcing and releasing some of the most distinctive American whiskeys in the country, but Willett represents a different level: generational expertise, uncompromising quality, and a legacy that elevates everything it touches. Together, we’re setting a new bar for what American whiskey can be.”

Willett Supports Innovation in the Whiskey Category

Willett Distillery expressed enthusiasm for the collaboration. “We are excited to work with Bill and his incredibly bold brand, Binder’s Stash,” said Drew Kulsveen, Willett Distillery Master Distiller. “This partnership sets the stage for future opportunities and represents a bold step forward in expanding the boundaries of what’s possible in the world of aged whiskey. This limited relationship allows us to support a partner that shares our dedication to quality, innovation, and the future of American Whiskey.”

Award-Winning Brands Join Forces

Binder’s Stash has received notable recognition in the spirits industry, including Gold at the San Francisco World Spirits Competition and Double Platinum at the 2025 ASCOT Awards. The brand is known for rare barrel sourcing, bold flavor profiles, and design-forward releases aimed at a new generation of whiskey enthusiasts.

Willett Distillery’s Legacy Continues

Founded in 1936 and based in Bardstown, Kentucky, Willett Distillery remains a respected, independent, family-owned distillery. Every whiskey continues to be aged and bottled on-site, in line with the brand’s long-standing commitment to craft and authenticity.

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