Blue Note Bourbon has Partnered with America’s Leading Professional Team Pickleball League for the Upcoming 2024 and 2025 Seasons.
If you’re looking for a way to cool down with after your next intense game of Pickleball, B.R. Distilling Co. hopes you’ll pour yourself some Blue Note Bourbon in a cocktail and enjoy the win. Memphis-based B.R. Distilling Co. just landed the first official bourbon sponsorship of Major League Pickleball (“MLP”). If you’ve been living under a rock for the past few years, you might not have known the Pickleball existed or that they had Major Leagues, but today is as good as any to discover a new sport or new bourbon. For the full details on the partnership, read on below.
Blue Note Bourbon™ has announced a multi-year partnership as the official bourbon of Major League Pickleball (MLP), the preeminent professional coed team pickleball league featuring nearly 100 of the world’s best players participating in America’s fastest-growing sport.
The exclusive and first major sponsorship for the burgeoning brand will shine a spotlight on the award-winning whiskey portfolio during nine MLP events across the 2024 and 2025 seasons. The brand will have a presence in both the VIP hospitality and sponsor village areas at three events this year – MLP Atlanta (May 9-12), MLP Miami (Oct 24-27) and MLP Playoffs: Round 1 in Dallas (Nov 1-3). Attendees will have the opportunity to learn all about the Blue Note brand and sample a variety of signature cocktails.
Additionally, the partnership affords Blue Note the following broadcast (TV/MLP livestreams) and on-court assets throughout 2024-25 season: brand logo, signage, advertisements, and public address announcements; presence on MLP’s website and social media channels; and rights to pour at all 2024-2025 MLP events.
We’re thrilled to be the first official bourbon sponsor of Major League Pickleball. Like MLP and the sport of pickleball, Blue Note is experiencing unprecedented interest and growth. The sport aligns perfectly with the Blue Note drinker, and we look forward to introducing our award-winning bourbons to the players and fans alike.
Logan Welk, President & COO, B.R. Distilling Company
Launched in 2018, Blue Note is artfully crafted to honor the rich blues music that is synonymous with the soul of Memphis. The brand’s whiskey portfolio is distilled in partnership with Bardstown Bourbon Company (parent company of Green River Distilling Company) and then aged just north of downtown where the Mississippi and Wolf Rivers collide. The long summers filled with infamous Memphis heat and cooler evenings forced the whiskey deep into the oak, creating an unmistakably rich flavor that’s bold yet smooth.
Blue Note Bourbon and Major League Pickleball share many of the same core qualities for fans – they are both approachable while also being bold and smooth. We look forward to welcoming them to the MLP family, starting with MLP Atlanta.
MLP Chief Executive Officer Bruce Popko
Blue Note’s whiskey portfolio includes Juke Joint, Crossroads, Uncut, and Rye whiskey, and is currently distributed in 17 U.S. states and online at BlueNote.com. Please follow Blue Note on Facebook and Instagram.
About B.R. Distilling Company
Founded in 2014 in Memphis, TN, B.R. Distilling Company is the oldest licensed distillery in Memphis, TN, and producer of world-famous Blue Note Bourbon. Currently, the company produces four flagship expressions, along with regular limited releases, which are distributed across 17 U.S. states, including AL, AR, CO, CT, FL, GA, KS, KY, LA, MO, MS, OK, MO, NJ, NY, SC, TN, and TX and online. Please sip responsibly.
About MLP by Margaritaville
MLP by Margaritaville (Major League Pickleball) is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. Founded in 2021, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville in December 2022. For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.
Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you’d like to support Bourbon Lens, subscribe to our Patreon, sign up for our “Weekly Pour” Newsletter, and don’t forget to follow us on Facebook, Instagram, and X.
If you like cocktails, subscribe to our second podcast, Cocktails with Friends. Cocktails with Friends is hosted by our good friend and partner, Bob Cutler.
Recent Bourbon Lens Coverage
- Howler Head Continues as “Official Flavored Bourbon Whiskey of UFC”
- Ol’ New Riff Bourbon and Rye Whiskey Launched as a Distilling Throwback
- Explore America’s Best Distilleries with New Book from Colin Spoelman: The Bourbon Drinker’s Companion
- New Weller Millennium from Buffalo Trace Celebrates Wheat Whiskey
- Historic Oxmoor Farm Announces New Bourbon & Tasting Experience
- Beam Distilling Introduces Chapter 8 of the Little Book Series
